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Solutions · Industry · Fashion & Sports

Style meets performance commerce

High-energy live commerce, trend-driven content and creator partnerships that resonate with style-conscious buyers — the category where Ripples is No.1 on TikTok Shop GMV.

A Ripples exclusive MC on the Adidas live set
Fashion GMV in Thailand, TikTok Shop Partner
No.1
Exclusive MCs
100+
Videos a year
12,000+
Live events a year
200+

Fashion & Sports

Trend cycles, discount dependence and complex assortments

Shoppertainment as the acquisition touchpoint

  1. If this is youLow brand awareness in Thailand compared with other sports or fashion names
    What we doAwareness live and a new performance channel to acquire new customers
  2. If this is youHeavy reliance on discounts and end-of-season promotions to drive GMV
    What we doHero-SKU growth: content planned franchise by franchise around iconic products
  3. If this is youA wide and complex assortment to manage every month
    What we doAssortment planned every month, with affiliates and shop operations running alongside
  4. If this is youGlobal CI to respect on every live, video and listing
    What we doDual-channel live rooms — one room, two CI-aligned channels
Talk to us about fashion

What we run for you

What a fashion programme uses

All services

Channels we run: TikTok Shop, Shopee, Lazada and Brand.com.

How it works

From collection drop to sell-through

  1. Drop plan

    Hero SKUs and the calendar.

  2. Content

    Styling videos and lookbooks.

  3. Live

    Daily shows and launch events.

  4. Sell-through

    Creators, media, replenishment.

Proof

Adidas: first global TikTok Shop launch, No.1 within six months

Strategy, live, video, creators, shop operations and fulfilment ran as one programme inside Adidas' global guidelines, with little to no discounting.

Sports brand on TikTok Shop Thailand
No.1
Sales, year on year
+1,500%

Results as reported by the brand and Ripples account teams for the period shown.

Read the case →
Adidas live set backdrop for the 9.9 marathon

FAQ

Fashion & Sports — frequently asked questions

Why is fashion strong on TikTok Shop in Thailand?

Try-on content and live styling convert — Ripples ranks No.1 on Fashion GMV in Thailand on TikTok Shop and ran Adidas' first global TikTok Shop launch.

Can you handle size and return complexity?

Yes — fulfillment and customer service are built for fashion's return rates, with restocking and platform resolution included.

Do you work with sports and footwear brands?

Yes — sports, footwear and apparel brands are a core category for us; Adidas ran its first global TikTok Shop launch with Ripples.

Can a Chinese fashion or lifestyle brand launch in Thailand with Ripples?

Yes. Premium Chinese lifestyle and fashion brands — apparel, bags, outdoor gear, fragrance — land with us: we import from China, hold stock in our Bangkok warehouse and sell through live shows from our studios and creator selling on TikTok Shop, Shopee and Lazada. The China desk replies in Chinese and can book a visit to the studios and warehouse.

Bring your collection to live

Tell us about your range and the channels you sell on today; we reply within a week.