New audiences, not the same followers
Celebrities and KOLs host beside an exclusive MC, so reach grows and the selling never stops.
Celebrities booked through our entertainment partners
Events & activations
Big marketing activation through live streaming
Full-scale live productions that reach new audiences and build lasting awareness: launches, celebrity lives and brand moments, produced by one team.
Preferred partnerPreferred live-event partner of The ONE Enterprise and GMM Grammy
- Live events a year
- 200+
- Reach of our live events
- 50M+
- Celebrity network
- 100+
- Live rooms, plus mobile production
- 100+
What you get
What a live activation gives your brand
A launch people wait for
An exclusive live reveal builds hype for a new product and drives its first purchases.
Exclusive reveal, first-day offers
Moments fans remember
Store events, brand milestones and fan experiences streamed live to build a community.
Fan meets, games and missions
A run-of-show that lands every offer
Theme, agenda, script and product moments planned so the story and the offers come in the right order.
Vouchers and gifts-with-purchase on cue
A stage built for the camera
Set, LED wall, lighting and sound designed for how the show will look on a phone.
Stage, visual and sound design
How it works
Brief to amplified in four steps
- 01
Concept
Goal, audience and the idea the event runs on.
- 02
Production
Stage, run-of-show and the celebrity or KOL line-up.
- 03
Event day
On-site production with a dedicated crew.
- 04
Amplify
The moment pushed out to online reach and sales.
Inside look
Called from the control room
On event day every camera, product moment and host cue is called from the control room, while the producer watches the numbers live.
Proof · Uniqlo and Samsung
Uniqlo and Samsung: awareness lives that sold
Uniqlo turned live styling into real-time shopping with no in-app basket, sending viewers to its own site. Samsung's Galaxy Z launch ran three themed phases of live events, each with matched KOLs.
- Uniqlo · festive live, live with a special guest, live branding campaign
- Samsung · first launch, 8.8 rush, final call
FAQ
Before you ask
Do events need TikTok Shop to sell?
No. Uniqlo's lives linked viewers to the brand's own site; when the shop is on the platform we add vouchers and gifts-with-purchase inside the stream.
Can you run an event outside your studios?
Yes — mobile production for stores, pop-ups and launch venues, with the same producer and control-room discipline.
Can an event run without a celebrity?
Yes. Many events run on a strong theme and our exclusive MCs; celebrities and KOLs are added when reach is the goal.
What do we get after the event?
Clips for creators and ads, and a read-out on reach, engagement, clicks and sales by phase.
Daily selling after the event: Live commerce. Faces for the stage: KOL & celebrity.
See how it works for global, Korean, Chinese and Thai brands.
Plan your next live activation
The form opens with “Live events” pre-selected and routes you to the right desk.