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Solutions · Global brands

Full-funnel IMC and eCommerce, inside your global guidelines

A creative and marketing-driven partnership that cascades from strategy through commercial execution to operations — one partner in Thailand and Vietnam.

Talk to us as a global brandSee results
A Ripples exclusive MC on the Adidas live set
Brand partners
100+
GMV in Thailand, TikTok Shop Partner
No.2
Videos a year
12,000+
People in Bangkok and HCMC
300+

Global Brands

Strict global guidelines, full-price discipline, a market to learn

Built brand-first, scaled performance-fast

  1. If this is youGlobal CI guidelines that every channel, host and asset must respect
    What we doOne live room that becomes CI-aligned channels, each with its own audience
  2. If this is youFull-price discipline — no discounts or vouchers to lean on
    What we doAssortment planning across thousands of SKUs to keep full-price control
  3. If this is youThousands of SKUs to plan into an assortment that sells
    What we doContent developed franchise by franchise, anchored on iconic SKUs
  4. If this is youA first launch on a platform with no local playbook
    What we doAn affiliate network and a coordinated media buy that extend reach across the full funnel
Talk to us as a global brand

IMC plus enabler

Generate demand, capture demand — inside your guidelines

Global brands get the full model: integrated marketing that generates demand and an enabler stack that captures it, run inside your global guidelines.

One engagement, six blocks

  • Store management
  • Live streaming
  • IMC content production
  • Online marketing
  • Holistic strategy
  • Affiliate marketing
  • Warehouse & fulfilment

  1. Generate demand

    Monthly always-on (AWO) and IMC campaigns build the brand's online presence on the platform and generate demand to the shop; category KOLs drive consideration and engagement activity.

    Includes AWO content, KOL, IMC campaign, thematic video series and engagement activity.

  2. Capture demand

    Live streaming is the main source of store GMV — seasonal creative refresh, thematic live and sharper selling tactics. Affiliates are acquired, maintained and grown as a consistent point of conversion and advocacy, backed by campaign joining, budget optimisation and branding and shop ads.

    Includes live streaming, affiliate management, campaign joining & budget optimisation and branding & shop ad planning & optimisation.

What we run for you

The full stack, or the piece you need

All services

Channels we run: TikTok Shop, Shopee, Lazada, Brand.com and Meta.

How it works

Discovery to optimisation

  1. Discovery and strategy

    Your brand, goals and audience, then a localised marketing and commerce plan.

  2. Creative

    Content that resonates locally.

  3. Launch

    Executed across platforms.

  4. Optimise

    Weekly, from the dashboard.

Proof

Adidas: first global TikTok Shop launch, No.1 within six months

Strategy, live, video, creators, shop operations and fulfilment ran as one programme inside Adidas' global guidelines, with little to no discounting.

Sports brand on TikTok Shop Thailand
No.1
Sales, year on year
+1,500%

Results as reported by the brand and Ripples account teams for the period shown.

Read the case →
Adidas live set backdrop for the 9.9 marathon

FAQ

Global Brands — frequently asked questions

How do global brands typically work with Ripples?

As a single partner that cascades strategy to commerce to operations — IMC planning and content, live and creator activation, and shop management or distribution, instead of coordinating several agencies.

Can you work with our regional agency and headquarters guidelines?

Yes — we operate inside global brand guidelines and platform governance, and report in the format your regional team already uses.

Which markets do you cover?

We cover Thailand and Vietnam: import, registration, distribution and sales. We also have a track record of being the first-market partner for global launches on TikTok Shop.

Do you have proof with global brands?

Adidas ran its first global TikTok Shop launch with us — strategy, live, video, creators, shop operations and fulfilment as one programme; the Adidas case study has the results.

Tell us where your brand is

The form opens with “Global” pre-selected; the partnership team replies within a week.

Talk to us as a global brand