The right creators, fast
Recruited, screened and tiered by category and shopper persona.
KOC to top creator, cast per campaign
Affiliate Network
One connected network. Every tier of creators.
We recruit, brief, train and track creators who sell for your brand, from KOCs to top creators.
- Active creators
- 10,000+
- Affiliate GMV every month
- 30M+ THB
- KOLs in our own MCN
- 100+
- Brand partners
- 50+
What you get
A creator programme that runs itself, and reports to you
Content that ships
Onboarding, briefs, product tagging and timeline follow-up, creator by creator.
Affiliate video and live, official video, event joining
Creators who know your product
Brand product sessions and the monthly TikTok workshop at the Ripples training facility.
Rising Star Academy · creator summits
Creators who keep selling
Falling sales are spotted early in your seller centre, so creators are re-engaged before they drift.
Monthly missions and challenges
A dedicated team
A head of affiliate management plus campaign, creator, CRM and operations executives on your account.
One desk for your brand
How it works
One pool, ranked two ways
Affiliates are ranked by monthly sales, KOLs by reach, with our exclusive MCs in the middle. We acquire at the base, train and promote upward, and keep the top tiers busy.
Affiliates · by monthly sales
- Super top & top creators
- Rising-star creators
- KOCs and nano creators
Exclusive MCs
KOLs · by followers
- Celebrities & top-tier KOLs
- Category experts
- Micro & nano KOLs
- Acquire at the base
- Train, evaluate, promote upward
Inside look
The dashboard your team opens on Monday
Affiliate GMV and orders, creator ranking, live versus video split, content output and compliance status. AI screens scripts and claims first; a person gives the final approval.
Brand view · this monthSample data, not a client
- Affiliate GMV, month to date
- —
- Orders from creators
- —
- Share of brand GMV
- —
- Creators active this month
- —
Live vs video GMV
LiveVideo
Compliance
- Approved
- In review
- Flagged
| Creator | Tier | Videos | GMV |
|---|---|---|---|
| Creator A | Top | — | — |
| Creator B | Top | — | — |
| Creator C | Rising star | — | — |
Proof · L'Oréal One
A group-wide affiliate programme for L'Oréal
The affiliate programme Ripples runs for the group: creator acquisition, events and training, and day-to-day management.
- Q1 2025Ripples affiliate team launched
- 2025Creator pool and team grew every quarter
- 2026Creator incubation team added
- NextCreator database · affiliate CRM · AI integration
- Affiliate Management, Thailand (2025)
- No.1
FAQ
Before you ask
How are creators matched to our brand?
By category, audience and past sales in your price range, then by brand fit and shopper persona. You approve the shortlist and the briefs.
Who owns the creator relationship?
Ripples manages the day to day; creators are briefed as an extension of your brand team and carry over campaign to campaign.
Affiliate or KOL — which do we need?
Affiliates scale sales on performance-driven content; KOLs build awareness around a launch. Most programmes start with affiliates and add KOLs for key moments.
Can we see results by division?
Yes. Groups with several brands get division-level views as well as one view per brand.
Need reach around a launch? KOL & celebrity runs on the same team. Hosts for your shows: MC management.
See how it works for global, Korean, Chinese and Thai brands.
Build your creator programme
The form opens with “Creators & affiliates” pre-selected and routes you to the right desk.