Skip to content
Media

Commerce media optimisation: onsite and offsite ads

Commerce media planned and optimised so every baht of spend can be read against the sales it drives.

A Ripples producer at the monitors
Media managed a year
200M+ THB
Average ROAS
4x+
Brands managed
50+
Stores managed
200+

What you get

What media management gives you

Ripples planners at work

Spend judged on orders

Budgets are set against orders and GMV, not clicks or views.

Return read product by product

Onsite and offsite in one plan

TikTok, Shopee and Lazada ads plus Meta, planned as one media mix.

CPAS on Meta for marketplace sales

One team for ads, shops and live

The people who buy your media also run your shop calendar and live schedule.

Campaigns and ads on one calendar

Ads that follow proof

Spend backs the products that creators and live have already shown will sell.

Adidas: media followed proven products

How it works

Audit, build, test, optimise

The Ripples team at Ripples Studio
  1. 01

    Audit

    Account review, goals and the media mix.

  2. 02

    Build

    Campaigns, audiences, tracking and product feeds.

  3. 03

    Test

    Live with A/B tests on hooks and formats.

  4. 04

    Optimise

    Budget moved to what converts best.

Inside look

Ads next to organic, every week

Monthly ads and organic GMV, ads spend, ads GMV contribution and traffic, in one view per brand.

Ask for a walkthrough
Brand view · this monthSample data, not a client
Ads GMV
—
Organic GMV
—
Ads spend
—
Ads GMV contribution
—
Ads vs organic GMV
AdsOrganic
Platforms
  • TikTok
  • Shopee
  • Lazada
  • Meta
Onsite and offsite in one view
ProductChannelSpendGMV
Product AGMV Max——
Product BSearch——
Product CLive ads——
Layout of the in-house dashboard; sample rows, not client data.

Proof

Shops that grow with media behind them

Two numbers we are measured on: how the stores we manage grow, and where TikTok Shop ranks us on GMV.

Average growth of stores we manage
3x
GMV in Thailand (TikTok Shop Partner)
No.2

Results as reported by the brand and Ripples account teams for the period shown.

See case studies with this service →
Hands on the control-room switcher

FAQ

Before you ask

A Ripples crew producing ad creative
Do you run ads on our account or yours?

Yours, with Ripples as a partner on the ad accounts, so history and data stay with the brand.

Which ad products do you run?

On TikTok: awareness, consideration and GMV Max for products and live. On Shopee: search, discovery, shop and live ads. On Lazada: Sponsored Max and Sponsored Discovery. On Meta: CPAS and traffic ads.

Can media run without live or content?

It can, but spend works harder with content and live from the same team; we will say so on the first call.

What does media need from us?

Access to the ad accounts, your product priorities and your sales goals.

Creative from Video production; shops run by Shop management.

See how it works for global, Korean, Chinese and Thai brands.

Put media behind what already sells

The form opens with “Media & ads” pre-selected and routes you to the right desk.

Talk to us about media