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Strategy & creative

Strategic planning for full-funnel activation

Planning built for social commerce, not adapted from general digital: a concept and a calendar that live, video, creator and media teams can run from the first week.

Strategic plan board: mood and tone
Creative team
20+
Brands managed
50+
Analyses behind every concept
4
Team that plans and executes
1

What you get

What a strategic plan gives you

Mood imagery: denim styling on set

One idea for every channel

A single campaign concept built for live, short video and creator content at once.

Live · video · creators · media

Content that looks native

TikTok-native visuals and Thai-language hooks, inside your brand identity.

Made with our video team

A calendar your teams can run

Formats, dates and owners for every channel, ready to run the week you approve it.

No hand-over to another agency

Sharper every round

Results from each launch shape the next concept, read from the same dashboard as sales.

Reviewed after every launch

How it works

From analysis to one concept to execution

Brand

What the brand stands for and must protect.

Category trends

What is moving in your category now.

Competitors

What rivals do on the same platforms.

Platform

What TikTok Shop, Shopee and Lazada reward this quarter.

Creative concept
Execution

Inside look

Boards from the Levi's TikTok plan

Two of the boards behind one concept: a trend analysis and TikTok trend data. The brand is named in text only.

Strategic plan board: 2026 is the year of free-style dressing — trend analysis
Strategic plan board: TikTok trend data analysis

Proof · Levi's

Levi's: from strategic plan to live growth

The plan placed Levi's as the original workwear name inside TikTok's trend cycle, then our own live, video and creator teams ran it.

Previous agency

  • Fewer live sessions
  • Standard live quality

Ripples

  • More live sessions
  • Higher-quality live streams
  • GMV per hour up
See case studies with this service →
A stack of denim from the Levi's mood board

FAQ

Before you ask

Ripples planners in a planning session
Is strategy sold on its own?

It can start the engagement, but it is built to be executed by our live, video, creator and media teams — that is the point of it.

How long does the analysis take?

Weeks, not months: the analysis and the concept come before any production starts.

Do you work inside our global guidelines?

Yes — the brand analysis starts from them, and the concept is reviewed with your team before anything is produced.

Can you start from our existing campaign?

Yes. A global or regional campaign can be adapted into Thai social-commerce content instead of starting over.

Our Video production team shoots it; Media buying puts spend behind what sells.

See how it works for global, Korean, Chinese and Thai brands.

Start with the concept

The form opens with “Strategy & creative” pre-selected and routes you to the right desk.

Talk to us about strategy