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Solutions · Korean brands · 한국 브랜드

However you sell, we run it for you

Wholesale to us, operate D2C on consignment, or sell cross-border from Korea — Ripples plugs into your model: FDA, every channel, fulfilment and now offline retail in Thailand and Vietnam. Korea desk, Korean spoken.

Talk to the Korea deskSee results
Creators at an off-site creator summit
Products FDA-registered
500+
FDA success rate
99%
Retail partners for the shelf
1,000+
Active creators
10,000+

Korean Brands

Four situations K-brands bring us, and what we do

Each row is one brand's starting point and the plan we ran for it. Find yours; the Korea desk takes it from there.

  1. If this is youPresent in Thailand, but no online penetration, marketing or e-commerce expertise — and a stagnant GMV
    What we doEvery step from importing from Korea to live, social media and affiliate management, as exclusive online distributor
  2. If this is youA new launch on TikTok and Lazada that must land as a premium brand
    What we doLocalised video content and live sessions that resonate with Thai consumers and position the brand as premium
  3. If this is youA once-popular brand that lost its virality and wants to open its TikTok Shop
    What we doA Super Grand Opening on TikTok that announces the launch, drives opening-day traffic and rebuilds excitement
  4. If this is youA new line to launch into a saturated K-beauty market while breaking a GMV plateau
    What we doAn offsite launch at a platform festival, a creator challenge, redesigned live sessions and end-to-end shop operations
Talk to the Korea desk

Engagement models

Three ways to work with us

We confirm the model on the first call; commercials follow.

  • B2B · Wholesale

    If this is you:
    You wholesale to Ripples and want the market fully off your plate.
    We provide:
    We take the product to market end to end — import, FDA, marketing, live, fulfilment and customer service.
    You keep:
    A hands-off route into Southeast Asia.

  • D2C · Consignment

    If this is you:
    You want to keep ownership and brand control with a local operator.
    We provide:
    We run your store and channels as your local consignment partner, end to end.
    You keep:
    Title to your goods and full brand control.

  • Cross-border

    If this is you:
    You already sell cross-border on TikTok or Shopee from Korea.
    We provide:
    We add local fulfilment and the full service stack behind your existing store.
    You keep:
    Your storefront — and every sale.

K-beauty brands we run

16 Korean brands, one Bangkok team

  • Anua
  • COSRX
  • Banobagi
  • Some By Mi
  • d'Alba
  • Jung Saem Mool
  • Dr.G
  • 3CE

K-beauty in action

Short video for K-beauty brands in Thailand

Model demos, product close-ups and event booths from our K-beauty work. Tap a clip to play it; sound starts off.

  • Anua skincare video: a model with toner pads on her cheeks and the Heartleaf toner
    Anua · Toners and pads
  • COSRX education video: The Vitamin C serum, how to tell it is fresh and pair it with sunscreen
    COSRX · Serums and ampoules
  • d'Alba product video: a model shows the UV essence sun cream
    d'Alba · Sunscreens
  • SOME BY MI product video: retinol and yuja daily mask pads lifted with tweezers
    SOME BY MI · Masks
  • Anua skincare video: a model applies the serum with its dropper
    Anua · Serums and ampoules
  • COSRX product video: the Red Rice serum and pore cleanser
    COSRX · Cleansers
  • Anua product video: two serums in limited-edition collab boxes
    Anua · Serums and ampoules
  • Anua skincare video: a model uses the Heartleaf toner with a cotton pad
    Anua · Toners and pads
  • Anua event booth: a booth host shows an Anua toner
    Anua · Event booth
  • Anua event counter: two booth hosts with Anua products
    Anua · Event booth

K-beauty by category

Distributor or D2C partner, whatever your category

Find your category: each answer says how we distribute it, or run your own store as your D2C partner, in Thailand and Vietnam.

  • Cleansersfoam, oil and gel cleansersCan Ripples be the distributor or D2C partner for a Korean cleanser brand in Thailand and Vietnam?

    Yes. Korean cleanser brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Routines sell cleansers: double-cleansing demos on live and short video, with bundles across your range that lift basket size. We cover Thailand and Vietnam: import, registration, distribution and sales.

  • Toners and padstoners, toner pads and essencesCan Ripples be the distributor or D2C partner for a Korean toner and pad brand in Thailand and Vietnam?

    Yes. Korean toner and pad brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Toners and pads sell on texture and routine, shown step by step by our MCs live and carried into short video by affiliate creators. We cover Thailand and Vietnam: import, registration, distribution and sales.

  • Serums and ampoulesserums, ampoules and boostersCan Ripples be the distributor or D2C partner for a Korean serum and ampoule brand in Thailand and Vietnam?

    Yes. Korean serum and ampoule brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Serums sell on ingredients: your experts brief our creators at every launch, and claims are screened against Thai FDA and platform rules. We cover Thailand and Vietnam: import, registration, distribution and sales.

  • Sunscreenssun creams, sun sticks and tone-up sunscreensCan Ripples be the distributor or D2C partner for a Korean sunscreen brand in Thailand and Vietnam?

    Yes. Korean sunscreen brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Sun-protection claims stay inside Thai FDA and platform rules: scripts are screened and KOL briefs reviewed before anything posts. We cover Thailand and Vietnam: import, registration, distribution and sales.

  • Cushions and base makeupcushions, foundations and concealersCan Ripples be the distributor or D2C partner for a Korean cushion and base makeup brand in Thailand and Vietnam?

    Yes. Korean cushion and base makeup brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Shade, coverage and finish are shown on camera by our MCs, then tried on in short video by affiliate creators. We cover Thailand and Vietnam: import, registration, distribution and sales.

  • Lip and colourlip tints, lipsticks and palettesCan Ripples be the distributor or D2C partner for a Korean lip and colour brand in Thailand and Vietnam?

    Yes. Korean lip and colour brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Shades are swatched during live shows, creators post try-ons after the show, and KOLs carry the launch moments. We cover Thailand and Vietnam: import, registration, distribution and sales.

  • Maskssheet, wash-off and sleeping masksCan Ripples be the distributor or D2C partner for a Korean mask brand in Thailand and Vietnam?

    Yes. Korean mask brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Masks are a repeat purchase: bundles and basket-size planning, a steady live schedule and fulfilment built for volume. We cover Thailand and Vietnam: import, registration, distribution and sales.

  • Hair and body careshampoos, treatments, body washes and lotionsCan Ripples be the distributor or D2C partner for a Korean hair and body care brand in Thailand and Vietnam?

    Yes. Korean hair and body care brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Online and on the shelf: TikTok Shop, Shopee and Lazada plus health and beauty chains such as Watsons, Eve and Boy and Beautrium. We cover Thailand and Vietnam: import, registration, distribution and sales.

  • Men's groomingmen's skincare, cleansers and all-in-one productsCan Ripples be the distributor or D2C partner for a Korean men's grooming brand in Thailand and Vietnam?

    Yes. Korean men's grooming brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Creators are matched by category, audience and past sales in your price range; you approve the shortlist and the briefs. We cover Thailand and Vietnam: import, registration, distribution and sales.

Supplements & health foods

Korean supplements, run by the same team as your skincare

Collagen, vitamins and health functional foods use the same team, warehouse and sales channels as K-beauty.

Can Ripples be the distributor or D2C partner for a Korean supplement and health food brand in Thailand and Vietnam?

Yes. Korean supplement and health food brands work with Ripples as their distributor, or as a D2C partner that runs their own store. We manage Thai FDA registration and compliant claims before the first campaign, and hold stock under FIFO and FEFO in temperature-controlled storage. We cover Thailand and Vietnam: import, registration, distribution and sales.

How import and FDA registration work →
Creators at the welcome table of the Rising Star Academy

Creator summits for K-beauty launches

A new range, a room of creators, one day

Off-site summits built around a launch: brand storytelling, ingredient education, content guidelines, live ideation, product trials and on-site content creation, with affiliate mechanics the creators leave with. Import → distribution → live and affiliate, on one calendar.

What we run for you

Everything between FDA and the shelf

All services

Channels we run: TikTok Shop, Shopee, Lazada, Local platforms and H&B retail.

How it works

We import from Korea, then run every channel

  1. Assessment

    Products, market fit and the model you run today.

  2. Import from Korea

    We import from Korea: product classification, licences, customs and duty.

  3. FDA and setup

    FDA registration, platform onboarding, pricing and localisation.

  4. Launch and scale

    Every channel, online and offline, in Thailand and Vietnam, then ongoing optimisation.

Proof

K-beauty on TikTok Shop and the shelf

Korean brands on Ripples

16 Korean beauty brands run on Ripples today — on TikTok Shop, Shopee, Lazada and the H&B shelf.

See results
A creator filming a product video at a Ripples event

FAQ

Korean Brands — frequently asked questions

Do Korean brands need a Thai entity to sell in Thailand?

No. Ripples can act as importer, licence holder and seller of record, or operate your own shop — whichever model you already run.

Can you handle Thai FDA for K-beauty?

Yes — cosmetic notification is part of our market-entry work, with 500+ products registered to date.

Which Korean brands have you worked with?

A long list of K-beauty names across skincare and colour — see the brand wall on this page; consented case studies are in our case-study section.

Is offline retail possible too?

Yes — we distribute into Thai health and beauty chains alongside TikTok Shop, Shopee and Lazada.

Do you cover Vietnam as well as Thailand?

Yes. We cover Thailand and Vietnam: import, registration, distribution and sales. Most Korean brands start in Thailand and add Vietnam once the first market works.

Tell the Korea desk how you sell today

The form opens with “Korean” pre-selected and goes to the Korea desk (Korean spoken).

Talk to the Korea desk