Advisors who know your product
Deep training on your brand values, certifications and technologies before they meet a shopper.
Brand education sessions
Modern Trade
Get your brand on the shelf
Our Modern Trade team takes your brand into Thai health and beauty chains, drugstores and convenience stores.
- Retail partners
- 1,000+
- Countries
- 2
- Products FDA-registered
- 500+
- SQM warehouse behind store deliveries
- 40,000
What you get
What the Beauty Advisor network gives you
A premium look at the counter
Uniforms and sales scripts set to your brand standard, area by area.
Grooming to your standard
Sales you can see every day
Advisors report sales and stock daily through Ripples systems.
A weekly read-out on top
Supervised in every region
Area supervisors manage the advisor teams in store.
Regional advisor teams
How it works
Channel plan to sell-through
- 01
Plan the channels
The right chains and accounts for your category.
- 02
Open accounts
Listings agreed with each chain's buying team.
- 03
Sell in
Merchandising, placement and Beauty Advisors in store.
- 04
Track and replenish
Sell-through watched and stock replenished to demand.
Inside look
One plan for online and offline
The retail plan is built on the same calendar as your online shops, so a launch reaches the shelf and the marketplaces together.
Proof
Brands that run on Ripples
Ripples runs commerce for global and Korean brands across Thailand.
FAQ
Before you ask
Which chains do you work with?
Watsons, Eve and Boy, Beautrium and more health and beauty chains in Thailand; Vietnam on request.
Do you cover the whole country?
Yes: Bangkok and Central, North, Northeast, East, West and South.
Can a store send a home delivery when it runs out?
Yes. Real-time stock sync lets an advisor send the order for home delivery from our warehouse.
Can advisors go live too?
Yes. Advisors trained in our programme can be coached into live hosts.
The offline leg of Online distribution; advisors share training with MC management.
See how it works for global, Korean, Chinese and Thai brands.
Put your brand on the shelf
The form opens with “Modern Trade” pre-selected and routes you to the right desk.