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No.1 Sports Brand on TikTok Shop Thailand
First Global TikTok Shop Launch
Key Results
The Challenge
Adidas wanted to launch on TikTok Shop in Thailand as their first market in Southeast Asia, but needed a partner who could handle the entire operation from content to fulfillment while maintaining brand standards.
Our Solution
Ripples provided end-to-end TikTok Shop management including a dedicated MC team, daily live streaming, content production, store operations, and fulfillment. We developed a comprehensive content strategy aligned with adidas brand guidelines and mega-sale campaign calendars, including brand-owned campaigns.
The Results
Within 6 months of launch, adidas TikTok Shop became the No.1 sports brand on the platform. The success in Thailand became a model for adidas' TikTok expansion across Southeast Asia.
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