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FMCG / Mother & Baby
300% GMV vs Forecast
Holistic Strategy for Mother & Baby Category
Live CommerceKOL ManagementMedia BuyingCreative
Key Results
+300%
GMV vs Forecast
Exceeded target
2x
Engagement Rate
Above category average
50K+
Follower Growth
In 3 months
The Challenge
Fonterra's Anmum brand needed to establish a strong presence in Thailand's competitive mother & baby category on social commerce, requiring a sensitive and educational approach to marketing.
Our Solution
We developed a holistic commerce strategy combining educational live content with KOL partnerships and targeted media buying. Our MC team received specialized training on mother & baby products to provide authentic, helpful content.
The Results
The campaign exceeded GMV forecasts by 300% and established Anmum as a trusted voice in the mother & baby community on TikTok Shop.
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