Background
MizuMi's challenge was to sustain strong traffic, engagement, and conversion across a 3-day LIVE marathon, proving that long-form LIVE commerce could consistently drive stable, scalable GMV.
Key strategy
We restructured MizuMi's LIVE into rotating themed segments with time-based MC programming and hero SKU rotation to continuously refresh attention, sustain engagement, and drive stable conversion across the marathon.
Content, affiliates & media
The LIVE marathon successfully turned extended streaming into a high-performing GMV engine, sustaining strong engagement, conversion efficiency, and traffic quality throughout the broadcast.
