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Beauty & Skincare
Turned LIVE into a GMV Machine
Live Marathon with 6 Creative Themes Rotating for 3 Days
Live CommerceCreative & Strategy
Key Results
+264%
GMV per Hour
+33.3%
Increased CTOR
20M
Total Impressions
The Challenge
MizuMi's challenge was to sustain strong traffic, engagement, and conversion across a 3-day LIVE marathon, proving that long-form LIVE commerce could consistently drive stable, scalable GMV.
Our Solution
We restructured MizuMi's LIVE into rotating themed segments with time-based MC programming and hero SKU rotation to continuously refresh attention, sustain engagement, and drive stable conversion across the marathon.
The Results
The LIVE marathon successfully turned extended streaming into a high-performing GMV engine, sustaining strong engagement, conversion efficiency, and traffic quality throughout the broadcast.
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