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Beauty & Skincare
521% Live GMV Growth
Live Entertainment Strategy
Live CommerceCreativeVideo Production
Key Results
+521%
Live GMV
Growth
3x
Average Viewers
Increase
+180%
Watch Time
Per session
The Challenge
MizuMi, a Thai skincare brand, wanted to differentiate in the crowded beauty live streaming space and create memorable shopping experiences that drove both engagement and sales.
Our Solution
We developed an entertainment-first live streaming strategy, incorporating games, challenges, and interactive elements while maintaining product focus. Our top-tier MCs created engaging personalities that viewers returned to watch regularly.
The Results
The entertainment approach drove massive viewer retention and conversion, resulting in 521% growth in live GMV and establishing MizuMi as one of the most engaging beauty brands on TikTok Live.
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