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Solutions · Industry · FMCG & Groceries

Fast-moving, always selling

High-frequency live, efficient fulfilment and value-driven campaigns that drive repeat purchase — for everyday products on TikTok Shop, Shopee and Lazada.

Talk to us about FMCGSee results
Order preparation on the Ripples warehouse floor
FMCG GMV in Thailand, TikTok Shop Partner
No.2
Orders a day at peak
50,000
Live hours a month
8,000+
Average ROAS
4x+

FMCG & Groceries

A new platform, no benchmarks, stock that moves

Generate demand, then capture it

  1. If this is youEntering a new digital platform with limited historical performance benchmarks
    What we doCampaign participation, smart budget control and full-funnel ad optimisation while the benchmarks build
  2. If this is youInventory fluctuations and sales lost during out-of-stock periods
    What we doA warehouse with real-time stock so campaigns never outrun supply
  3. If this is youConsistent conversion through selected affiliate channels
    What we doLive streaming as the key GMV driver and a high-performing affiliate programme
  4. If this is youA niche product that needs education to broaden its addressable market
    What we doAlways-on content tailored for the platform and an IMC campaign that explains the product to a wider audience
Talk to us about FMCG

The holistic model

Seven service blocks, one FMCG programme

Full-funnel on TikTok Shop: awareness from consistent content and an IMC campaign, conversion led by live and affiliates, supported by campaign joining, budget control and ad optimisation.

One engagement, six blocks

  • Store management
  • Live streaming
  • IMC content production
  • Online marketing
  • Holistic strategy
  • Affiliate marketing
  • Warehouse & fulfilment

  1. Generate demand

    Monthly always-on (AWO) and IMC campaigns build the brand's online presence on the platform and generate demand to the shop; category KOLs drive consideration and engagement activity.

    Includes AWO content, KOL, IMC campaign, thematic video series and engagement activity.

  2. Capture demand

    Live streaming is the main source of store GMV — seasonal creative refresh, thematic live and sharper selling tactics. Affiliates are acquired, maintained and grown as a consistent point of conversion and advocacy, backed by campaign joining, budget optimisation and branding and shop ads.

    Includes live streaming, affiliate management, campaign joining & budget optimisation and branding & shop ad planning & optimisation.

What we run for you

What an FMCG programme uses

All services

Channels we run: TikTok Shop, Shopee and Lazada.

How it works

From listing to repeat purchase

  1. List

    Shop, SKUs, bundles.

  2. Go live

    Daily value-led shows.

  3. Ship

    On SLA, at volume.

  4. Repeat

    Media, affiliates, subscriptions.

Proof

Paseo: +2,600% GMV in five months

An everyday tissue brand built on TikTok Shop from zero with live commerce, video and a creative strategy the same team executed.

GMV growth in 5 months
+2,600%

Results as reported by the brand and Ripples account teams for the period shown.

Read the case →
A green-screen live room with lighting rig

FAQ

FMCG & Groceries — frequently asked questions

Can everyday FMCG products sell through live commerce?

Yes — Paseo tissue was built on TikTok Shop from zero with live commerce, video and an assortment strategy; the Paseo case study has the results.

How do you make low-ticket items profitable online?

Bundles and basket-size strategy, high-frequency live schedules and a fulfillment operation built for volume.

Do you support repeat-purchase programmes?

Yes — subscription-style promotions and CRM through platform tools and affiliate communities.

Keep your brand always on

Tell us about your range and where it sells today; we reply within a week.

Talk to us about FMCG