Background
Introducing a practical, everyday FMCG brand like tissue into the dynamic world of TikTok commerce, building from the ground up to create audience engagement, content, and shop infrastructure.
Key strategy
We built Paseo’s TikTok presence from the ground by setting up and managing the TikTok Shop, producing engaging live commerce with themed storytelling, launching both creator and official short video content, and running performance-driven media and affiliate campaigns. A product assortment and marketing strategy helped unlock higher AOV, while end-to-end fulfillment ensured a seamless customer experience.
Content, affiliates & media
Paseo partnered with Ripples to build full-funnel commerce success in TikTok, transforming the brand into a No.1 brand love with +2,600% growth in 5 months through an Outright Model.
