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F&B / QSR
12% Engagement Rate
Facebook Live Innovation
Live EventsCreativeVideo Production
Key Results
12%
Engagement Rate
vs 2-3% average
#1
Hashtag Ranking
Trending
8%
Order Conversion
From live viewers
The Challenge
The Pizza Company wanted to explore live commerce for food delivery but faced the unique challenge of selling prepared food through live streaming - a format typically used for packaged goods.
Our Solution
We pioneered a new approach to F&B live commerce, creating engaging cooking shows and behind-the-scenes content that made viewers hungry while providing easy ordering mechanisms during the stream.
The Results
The campaign achieved 12% engagement rate (vs. 2-3% industry average) and the branded hashtag reached #1 trending. The success established a new playbook for F&B brands in live commerce.
Want Similar Results?
Let's discuss how Ripples can help your brand achieve your commerce goals.