.svg){kind=small}
Beauty / Cosmetics
First Lip Product Launch Trend
Creative Video Campaign
CreativeVideo ProductionKOL Management
Key Results
5M+
Organic Views
Total reach
500+
UGC Created
User videos
#1
Hashtag Ranking
Beauty category
The Challenge
Gentle Color was launching a new lip product line and needed creative content that would stand out in the saturated beauty market and drive both awareness and trial.
Our Solution
We created a series of trend-setting creative videos that showcased the product in unexpected, shareable ways. The content was designed specifically for TikTok's algorithm and user behavior patterns.
The Results
The campaign videos started a trend on TikTok Thailand, generating organic reach that far exceeded paid performance and establishing Gentle Color as an innovative beauty brand.
Want Similar Results?
Let's discuss how Ripples can help your brand achieve your commerce goals.