Background
Gentle Color was launching its new brand, Mizuhada, and needed creative content that would stand out in the saturated beauty market and drive both awareness and trial.
Key strategy
We created a series of trend-setting creative videos that showcased the product in unexpected, shareable ways. The content was designed specifically for TikTok's algorithm and user behavior patterns.
Content, affiliates & media
The campaign videos started a trend in TikTok Thailand, generating organic reach that far exceeded paid performance and establishing Gentle Color as an innovative beauty brand.
