Background
Rooted in its LifeWear philosophy, UNIQLO identified TikTok LIVE as a strategic channel — but without an integrated TikTok Shop ('No Basket'), the LIVE sessions had to both inspire and trigger purchases on UNIQLO's own platform, all while navigating strict platform compliance and violation risks.
Key strategy
Ripples pioneered a 'Hybrid Awareness' model, blending brand storytelling with entertainment. We leveraged selected live streamers and creators to simplify product technicalities and showcase signature styling — transforming viewers into high-intent shoppers and driving seamless traffic to the UNIQLO website across Arigato Festival, Songkran, and festive live campaigns.
Content, affiliates & media
The interactive LifeWear shopping window reached 3M total views and 2M engagements, sending 200K+ qualified clicks to UNIQLO's website.
