Background
Keep a premium launch fresh for 3+ weeks (Fold 8 / Fold 8 Ultra / Flip 8) and avoid repetitive selling.
Key strategy
Three themed phases (Value win at launch › Conversion win on 8.8 › Engagement win at final call); Galaxy, Superhero and Animal themes with matched KOLs (Dao-o-ke, Jackie, Tay Tawan); vouchers and GWP.
Content, affiliates & media
GMV 11.39M THB; impressions 20M; views 418.8K; 1.36M engagements, 43.5% CTR; phase GMVs 6.07M / 4.27M / 1.05M.
