Background
Mizumi faced the challenge of making its TikTok live streams more entertaining and engaging, despite an already strong platform presence.
Key strategy
We developed thematic live streaming campaigns, customizing MC styles and production setups for each period to enhance audience engagement and drive sales.
Content, affiliates & media
The entertainment approach drove massive viewer retention and conversion, resulting in 521% growth in live GMV and establishing MizuMi as one of the most engaging beauty brands on TikTok Live.
