Background
SOME BY MI set out to strengthen its presence in the Thai market and make a high-impact entry onto TikTok Shop — reigniting brand excitement and driving strong opening momentum from day one.
Key strategy
Super Grand Opening (SGO) event on TikTok to announce the brand's launch, drive massive traffic on opening day, and create strong excitement and awareness across the Thai market.
Content, affiliates & media
The Super Grand Opening delivered immediate impact — surpassing 200K visitors within the first full month of launch (vs. ~120K TikTok monthly benchmark), with over 6,000 orders sold in the same period.
