Background
PUMA Thailand sought to build stronger brand awareness in a competitive sports market and drive sustainable GMV growth beyond seasonal promotions and end-of-season campaigns. At the same time, managing a wide and diverse product portfolio across multiple categories required a more strategic and structured approach to shop operations.
Key strategy
Ripples along with the PUMA TH team has developed a proposal to oversee overall shop operations and lead strategic initiatives. The proposal focuses on positioning shoppertainment as a key touchpoint for new customer acquisition, while maintaining strong partnerships with affiliates. Ripples successfully build a new phase of growth for PUMA.
Content, affiliates & media
Drove over 2X GMV uplift from baseline — reducing reliance on discount-driven sales while building sustainable, full-funnel growth. PUMA TH rose to become No.3 Sports Brand on TikTok Shop Thailand, with shoppertainment firmly established as a proven new customer acquisition engine.
