Background
Mediheal, the No.1 K-Beauty brand, wanted to launch its second-generation toner pads with a celebrity presenter (FOURTH) and exclusive live-only promotions — driving awareness of the product upgrade, expanding reach, and boosting sales.
Key strategy
Ripples strategically planned and executed the Shopee Live campaign end-to-end for optimal performance against the brand's sales targets, with comprehensive data and insights prepared to support a clear, impactful presentation to the client.
Content, affiliates & media
The campaign generated 500K+ live GMV with special items selling out in one minute, trended on X (#MedihealTonerpadxFourthLive), and sold 731 items on launch day.
