Fashion & Sports · Thailand

Strategic plan bridged global brand identity and TikTok-native visuals; GMV/hr growth 2.36× vs previous agency

Strategic planning, creative and live commerce

Results as reported by the brand and Ripples account teams for the period shown.

Background

Taking over from a previous agency, with a localisation gap.

Key strategy

Four analyses (brand, fashion trends, competitor, platform) › creative concept › execution; higher quantity and quality of live.

Content, affiliates & media

GMV/hr growth 2.36× vs the previous agency.

The playbook

How we ran it

Strategic Planning & Creative — Four analyses, one concept, one team that executes it
Live Commerce — Live shows that sell, run by our own MCs and producers