Background
Unlock and scale affiliate revenue from zero.
Key strategy
Acquisition: 400+ creators during the period, with monthly monitoring and reactivation. Management: the Physiogel Affiliate Creator Challenge, run quarterly.
Content, affiliates & media
Total GMV 3.8M+ (overachieved target by +127.1%); targeted creators > 40% of GMV; +3,553 shoppable videos; +6,747 live sessions; +159% YoY total shop GMV; creator-generated sales 100% over benchmark.
