Beauty & Skincare · Thailand

Full online distribution across all e-commerce platforms — premium launch

A premium Korean beauty launch on TikTok and Lazada

Results as reported by the brand and Ripples account teams for the period shown.

Background

A new launch on TikTok and Lazada that wanted premium positioning.

Key strategy

Localised video and live sessions tuned to Thai consumers.

Content, affiliates & media

~500 THB AOV (62% better vs the TikTok benchmark); 9.7 watch GPM (300% uplift vs the TikTok Live watch-GMV benchmark).

The playbook

How we ran it

Content