Background
Present in Thailand but with no online penetration, and no marketing or e-commerce expertise; GMV was stagnant.
Key strategy
Exclusive online distributor: import from Korea, marketing, live, social, affiliate and shop operations — a holistic view enabling full optimisation of performance and costs.
Content, affiliates & media
+31% AOV from assortment; 30× monthly sales vs the old distributor baseline; Top 5 K-beauty brand online in under 6 months.
