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Brand incubation

Launch your own beauty line with COSMAX and Ripples

For creators and KOLs: a new skincare or hair-care brand built around you. COSMAX develops and makes it, Ripples sells it live and runs the operation, and you are its face.

Creators at a Ripples creator event
Active creators in our network
10,000+
Live rooms in Bangkok
100+
Live hours a month
8,000+
SQM warehouse behind every order
40,000

What you get

Why it works

A creator filming a product video at a Ripples event

Made by product experts

COSMAX develops the brand and the product, so you don't need formula or product know-how.

Built to your brief

Hype that turns into orders

Ripples runs the live sales engine end to end: shows, orders, delivery and customer service.

Daily live from our studios

Demand that's already warm

Our creator network gives the launch an audience from day one, not cold outreach.

Creators across every tier

A career, not a one-off

Ripples develops you as a creator while the brand grows.

Creator career development

How it works

Three partners, one brand

The new brand

  • Brand and product

    COSMAX

    • Customised brand and product development
    • Brand concept, name and line-up
    • FDA and trademark registration
    • Quality manufacturing and QA
  • Channel and infrastructure

    Ripples

    • Live-streaming studios and crew
    • Order capture and fulfilment
    • Customer service and returns
    • Creator career development
    • Daily commerce operations
  • Face and demand

    The creator

    • Daily live presence
    • The trust of your audience
    • Content and creative input

Inside look

Where the brand goes live

Launch shows run from our Bangkok studios, with a producer beside the creator and every order packed in our warehouse.

A Ripples live room with its lighting rig

Proof

Brands that run on Ripples

The new brand sells through the same studios, creator network and warehouse as these brands.

  • Adidas
  • Dyson
  • Puma
  • Laneige
  • Sephora
  • CeraVe
  • Crocs
  • GQ
Stock racked in the Ripples warehouse

FAQ

Before you ask

A Ripples crew filming a launch
Who is COSMAX?

A Korean cosmetics manufacturer that develops and makes products for brands. Brand incubation is a joint programme of COSMAX and Ripples.

Which products can we make?

Beauty products: skincare and hair care, developed and made by COSMAX.

Where is the brand sold?

On TikTok Shop, Shopee and Lazada, led by live shows from our studios.

We are a brand with a creator partner. Can we join?

Yes. Brands with a creator partner are welcome; tell us about the creator and the product idea.

The launch runs on Live commerce and our Affiliate Network.

Start your beauty line

The form opens with “Brand incubation” pre-selected and routes you to the right desk.

Talk to us about incubation