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No.1 Brand Love with +2,600% Growth in 5 Months
Full-funnel TikTok commerce success built from zero under Outright Model
Key Results
The Challenge
Introducing a practical, everyday FMCG brand like tissue into the dynamic world of TikTok commerce, building from the ground up to create audience engagement, content, and shop infrastructure.
Our Solution
Ripples built Paseo's TikTok presence from the ground up by setting up and managing the TikTok Shop, producing engaging live commerce with themed storytelling, launching both creator and official short video content, and running performance-driven media and affiliate campaigns. A product assortment and marketing strategy helped unlock higher AOV, while end-to-end fulfillment ensured a seamless customer experience.
The Results
Paseo transformed from zero TikTok presence to No.1 brand love on the platform within 5 months. Total Campaign GMV reached 3.5M THB with a 10X AOV growth driven by smart product assortment — and overall GMV surged +2,600% from baseline. The Outright Model proved that with the right end-to-end partner, even an everyday FMCG brand can dominate social commerce.
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