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Chasing 11.11: Unlocking Incremental Growth Through Consideration
Adidas Thailand's Highest Performing Month in 2025
Key Results
The Challenge
While adidas' traffic growth had stabilized at a strong base, improving mid-funnel consideration efficiency became the key lever to unlock scalable growth.
Our Solution
Ripples positioned Consideration Ads as the primary growth engine, executing structured A/B testing across objectives, creatives, and audience segments. The strategy focused on activating high-intent consideration audiences with strong commercial messaging, balancing brand reinforcement with promotional urgency to unlock scalable demand.
The Results
The campaign unlocked incremental growth and delivered adidas Thailand's highest-performing month of 2025, driving stronger traffic quality, improved efficiency, and meaningful commercial impact beyond upper-funnel visibility.
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