# Ripples Commerce > Ripples Commerce is a commerce services company in Bangkok that helps brands sell on TikTok Shop, Shopee and Lazada. We cover Thailand and Vietnam: import, registration, distribution and sales, with live commerce, creators and MCs, shop operations, fulfilment and marketing run by our own teams. TikTok Shop Annual Prime Partner 2025; TikTok Shop 2025 Content Champion – No.1 Content GMV in Thailand. Where Creativity meets Commerce. Founded 2023 in Bangkok; part of Chanwanich Group (100+ year Thai conglomerate). ## Key facts - Markets: We cover Thailand and Vietnam: import, registration, distribution and sales. - Platforms: TikTok Shop, Shopee, Lazada - 300+ staff · 100+ brand partners (global and regional) - 100+ live rooms in Bangkok · 8,000+ live hours a month · 100+ exclusive MCs - 10,000+ active creators in brand collaborations · 100+ KOLs in our own MCN · 12,000+ short videos a year - 40,000 SQM warehouse · 98% stock-accuracy SLA · 500+ products registered with the Thai FDA - Figures confirmed 2026-07-25 to 2026-10-09; each date is listed in https://new.ripplescommerce.com/llms-full.txt ## Awards & rankings - 2025: TikTok Shop Annual Prime Partner 2025 (TikTok Shop Thailand) — TikTok Shop's highest partner honour, awarded 2026 for 2025 - 2025: TikTok Shop 2025 Content Champion (TikTok Shop Thailand) — No.1 Content GMV in Thailand - 2025: No.1 Affiliate Management, Thailand (TikTok Shop Thailand) — Top-ranked affiliate programme management in Thailand - 2024: No.1 TikTok Shop Partner (TSP), Thailand (TikTok Shop Thailand) — Top-ranked TikTok Shop Partner in Thailand, 2024 - TikTok Shop Partner – No.2 GMV in Thailand (as of 2026-09-08) - TikTok Creator Agency – No.3 Creator GMV in Thailand (as of 2026-09-08) - TikTok Shop Partner – No.1 Fashion GMV in Thailand (as of 2026-09-08) - TikTok Shop Partner – No.2 FMCG GMV in Thailand (as of 2026-09-08) ## Services ### Distribution - [Online Distribution](https://new.ripplescommerce.com/services/distribution): We import, register, sell and ship — you keep the brand - [Modern Trade & BA Network](https://new.ripplescommerce.com/services/modern-trade): Get your brand on the shelf — TH & VN - [Import & FDA Registration](https://new.ripplescommerce.com/services/import-fda): Imported, registered and cleared to sell - [Brand Incubation](https://new.ripplescommerce.com/services/brand-incubation): Launch your own beauty line with COSMAX and Ripples ### Shoppertainment - [Live Commerce](https://new.ripplescommerce.com/services/live-commerce): Live shows that sell, run by our own MCs and producers - [Live Events](https://new.ripplescommerce.com/services/live-events): From concept to conversion, offline to online - [Live House](https://new.ripplescommerce.com/services/live-house): Your own live studio house, run by us ### Creators & MCs - [KOL & Celebrity Partnership](https://new.ripplescommerce.com/services/kol-management): Celebrities, KOLs and creators, matched and managed - [Affiliate Network](https://new.ripplescommerce.com/services/affiliate): 10,000+ active creators - [MC Management](https://new.ripplescommerce.com/services/mc-management): Exclusive MCs, trained, tiered and managed ### Commerce - [Logistics, Warehousing & Fulfilment](https://new.ripplescommerce.com/services/fulfillment): 40,000 SQM warehouse - [End-to-End Shop Management](https://new.ripplescommerce.com/services/shop-management): From strategy to daily operations ### Marketing - [Video Production](https://new.ripplescommerce.com/services/video-production): Brand-level short video, TikTok-native - [Strategic Planning & Creative](https://new.ripplescommerce.com/services/creative): Four analyses, one concept, one team that executes it - [Media Optimisation](https://new.ripplescommerce.com/services/media-buying): Onsite and offsite ads, tied to sales - [All services](https://new.ripplescommerce.com/services) ## Solutions — who we work with - [Global Brands](https://new.ripplescommerce.com/solutions/brands/global): one partner from strategy to commerce to operations, inside global brand guidelines - [Korean Brands](https://new.ripplescommerce.com/solutions/brands/korean): distributor or D2C partner for Korean beauty and supplement brands: import from Korea, Thai FDA, every channel, Thailand and Vietnam; Korea desk in Korean - [Chinese Brands](https://new.ripplescommerce.com/solutions/brands/chinese): premium lifestyle and fashion brands landing in Thailand: import from China, warehouse, live and creators; China desk in Chinese - [Thai & Local Brands](https://new.ripplescommerce.com/solutions/brands/local): Thai brands scaling on TikTok Shop, Shopee and Lazada, then into Vietnam - By industry: [Fashion & Sports](https://new.ripplescommerce.com/solutions/industries/fashion), [Health & Beauty](https://new.ripplescommerce.com/solutions/industries/beauty), [FMCG & Groceries](https://new.ripplescommerce.com/solutions/industries/fmcg) - [Solutions hub](https://new.ripplescommerce.com/solutions): pick by capability, brand type or industry ## Proof - [Adidas](https://new.ripplescommerce.com/case-studies/adidas-consideration-ads): Chasing 11.11: Unlocking Incremental Growth Through Consideration — Adidas Thailand's Highest Performing Month in 2025 - [Adidas](https://new.ripplescommerce.com/case-studies/adidas-turns-one): Re-Engineering Commercial LIVE to Break 11.11 Performance Ceilings on TikTok — Beating 11.11 LIVE Performance - [GQ](https://new.ripplescommerce.com/case-studies/gq): GQ's First Flagship Live Store — Blending strong brand identity, stylish live experience, and creative VDOs that turned innovation into must-have fashion - [SOME BY MI](https://new.ripplescommerce.com/case-studies/some-by-mi): 200K+ Visitors & 6,000+ Orders in First Month — SOME BY MI's high-impact TikTok Shop launch powered by Super Grand Opening - [Adidas](https://new.ripplescommerce.com/case-studies/adidas): No.1 Sports Brand on TikTok Shop Thailand — First Global TikTok Shop Launch - [Paseo](https://new.ripplescommerce.com/case-studies/paseo): +2,600% GMV in 5 Months — An everyday tissue brand built on TikTok Shop from zero - [All case studies](https://new.ripplescommerce.com/case-studies) ## Creators & MCs - [Ripples Star — Creators & MCs](https://new.ripplescommerce.com/creators): live hosts (MCs), models, affiliate creators and KOLs — 100+ exclusive MCs, 10,000+ active creators; free to join, MCs trained from trainee level - [Live hosts (MCs)](https://new.ripplescommerce.com/creators/mc): Be the face of live commerce - [Models](https://new.ripplescommerce.com/creators/model): Star in brand content - [Affiliate creators](https://new.ripplescommerce.com/creators/affiliate): Earn from your content - [KOLs](https://new.ripplescommerce.com/creators/kol): Monetize your creativity - [Apply](https://new.ripplescommerce.com/creators/apply): two-step application, no login needed ## Contact - Brands: [contact form](https://new.ripplescommerce.com/contact) or partnership@ripplescommerce.com — brand partnerships in English and Thai, the Korea desk in Korean, the China desk in Chinese - Creators and MCs: star@ripplescommerce.com or [apply](https://new.ripplescommerce.com/creators/apply) - Press: partnership@ripplescommerce.com - Pricing: Commercials are scoped per engagement and shared by our BD team after a short scoping call. - Address: Kongboonma Building, 699 Si Lom Rd, Si Lom, Bang Rak, Bangkok 10500 · Phone: +66 99-235-1546 ## Careers - [Careers](https://new.ripplescommerce.com/careers): staff roles in Thailand and Vietnam; open positions at https://ripples-commerce.careers-page.com. Creators apply at https://new.ripplescommerce.com/creators ## Company - [About](https://new.ripplescommerce.com/about) · Leadership: Jed C. (Co-Founder & CEO), Spring Th. (Co-Founder & President), Ted K. (Co-Founder & Managing Director) - Sister company: Giga Live Co., Ltd. — SMB-first: live-commerce studio facility for small and medium brands (Thailand) - TikTok: https://www.tiktok.com/@ripplescommerce (brand) and https://www.tiktok.com/@mcripples_ (creators and MCs) · LinkedIn: https://www.linkedin.com/company/ripples-commerce/ ## More - [Full reference](https://new.ripplescommerce.com/llms-full.txt): every service in detail, K-beauty by product category, Chinese fashion brands, MC services, training, growth with dates, case studies, creators, careers and FAQs ## Languages English covers the whole site; these pages also exist in Korean and Simplified Chinese: - Korean · 한국어 (ko): https://new.ripplescommerce.com/ko/solutions/brands/korean https://new.ripplescommerce.com/ko/services/distribution https://new.ripplescommerce.com/ko/services/import-fda https://new.ripplescommerce.com/ko/contact - Simplified Chinese · 简体中文 (zh-CN): https://new.ripplescommerce.com/zh/solutions/brands/chinese https://new.ripplescommerce.com/zh/solutions/industries/fashion https://new.ripplescommerce.com/zh/services/import-fda https://new.ripplescommerce.com/zh/services/fulfillment https://new.ripplescommerce.com/zh/contact --- # Full reference This file is published by Ripples Commerce at https://new.ripplescommerce.com/llms-full.txt and generated from the same data as the website (content revision 2026-10-19). Every figure is a dated company fact; client results appear only in consented case studies. Commercials are scoped per engagement and shared by our BD team after a short scoping call. ## Services — detail ### Live Commerce (https://new.ripplescommerce.com/services/live-commerce) Service group: Shoppertainment. Live commerce in Thailand, run end to end: 100+ exclusive MCs and 100+ live rooms in Bangkok deliver 8,000+ live hours a month across TikTok Shop, Shopee and Lazada. What's included: - Exclusive MCs, trained by category and tiered S+/S/A/B - 100+ fully equipped live rooms - Streaming on TikTok Shop, Shopee and Lazada - Real-time performance analytics - Product briefing and script preparation - Post-show reporting and optimisation What you get: - Live to inspire & sell - Live with creative concept - Professional team & production - A dedicated flagship brand room - Producer plus exclusive MC for every show - Weekly performance review Why Ripples: - Trained live hosts, ready to go live - No studio or equipment to build - Scale hours up or down by campaign - Proven with 100+ brand partners How we work: 1. Brief — Brand briefing, product training and MC matching. 2. Plan — Show calendar, schedule and promotions. 3. Go live — Shows in your room with a producer and crew. 4. Review — A weekly read-out and next week's changes. FAQ: Q: Do we need to send products to your studio? A: Yes for most categories: products, a brief and your guidelines. Stock for live events can be locked in our warehouse so a show never oversells. Q: Can we choose the MC? A: You will see a shortlist matched to your category and audience, audition on camera if you like, and keep the same hosts show after show. Q: Which platforms do you stream on? A: TikTok Shop and Shopee Live lead; Lazada, Facebook Live and LINE follow when the audience is there. Q: How is a show measured? A: Views, watch time, hourly GMV and conversion, read out weekly from one dashboard your account team also uses. ### Live Events (https://new.ripplescommerce.com/services/live-events) Service group: Shoppertainment. Live events and activations that sell: new product launches, celebrity and KOL lives, Super Brand Days and off-site shows. We plan the concept, script, stage and crew, and connect every offline moment to TikTok Shop, Shopee and Lazada sales. What's included: - Live with celebrities and KOLs - New product launch activations - Shoppertainment, fandom and live-immersion formats - Stage, visual and sound design - Off-site events with mobile live production - Offline-to-online amplification What you get: - Strategic planning - Live creative concept - Sequence & script - Creative stage, visual & sound design - Professional teamwork — producer & exclusive MC - Performance report Why Ripples: - One team from strategy to show day - Every event built to sell, not only to be seen - Offline moments that reach online buyers - Your brand story, produced as a show How we work: 1. Concept — Goal, audience and the idea the event runs on. 2. Production — Stage, run-of-show and the celebrity or KOL line-up. 3. Event day — On-site production with a dedicated crew. 4. Amplify — The moment pushed out to online reach and sales. FAQ: Q: Do events need TikTok Shop to sell? A: No. Uniqlo's lives linked viewers to the brand's own site; when the shop is on the platform we add vouchers and gifts-with-purchase inside the stream. Q: Can you run an event outside your studios? A: Yes — mobile production for stores, pop-ups and launch venues, with the same producer and control-room discipline. Q: Can an event run without a celebrity? A: Yes. Many events run on a strong theme and our exclusive MCs; celebrities and KOLs are added when reach is the goal. Q: What do we get after the event? A: Clips for creators and ads, and a read-out on reach, engagement, clicks and sales by phase. ### Live House (https://new.ripplescommerce.com/services/live-house) Service group: Shoppertainment. A dedicated livestream house for one brand: fitted-out live rooms, shared facilities and an on-site crew, operated by Ripples. You bring the brand team and the products; we provide the building, the equipment and the people who keep it running, with hosts, producers and production available on top. What's included: - Fitted-out live rooms — equipped, or space-only for your own kit - Shared house facilities: utilities, amenities, consumables, maintenance - On-site facility crew: IT support, studio operators, housekeeping, security, studio manager - Hosts (MCs) and producers by tier, when you need them - Add-ons: LED event room, platform training, senior account monitoring, graphics - Phased room ramp as your live operation scales What you get: - Site and building - Interior design - Room build - Equipment - Staffing and operations - Safety and security Why Ripples: - One contract, one partner, one team running the building - Scale rooms up in phases instead of building everything on day one - Your team runs the shows; our team runs the building - Built on the live operation behind 100+ studios and 8,000+ live hours a month How we work: 1. Scope — Rooms, operating hours, crew and the phase plan. 2. Build — Ripples fits out the rooms, equipment and shared spaces. 3. Start in our studios — Your shows go live in Ripples rooms while the house is built. 4. Move in — Rooms open one by one as each is ready; the crew moves with you. FAQ: Q: Who owns the building and the equipment? A: The structure follows your model: Ripples can lease and fit out a building for you, or build inside yours. Equipment, operations and staffing are Ripples' responsibility either way; commercials are agreed on a call. Q: Can our own team work from the house? A: Yes. Reception, meeting rooms, pantry and co-working are designed for the brand's team; studio operators coordinate room schedules with them daily. Q: How is the house kept safe? A: CCTV in every room and common area with 30-day retention, face or ID access control, visitor logs, smoke detection, emergency lighting, first aid, a safety orientation for everyone and an annual fire drill, with EHS inspections and reporting. Q: Can the house grow later? A: Yes. Rooms are added in phases, so capacity follows your live schedule. ### Video Production (https://new.ripplescommerce.com/services/video-production) Service group: Marketing. Short-form video production for TikTok Shop, Shopee and Lazada: we plan the content, write the narrative, shoot at brand level, edit TikTok-native and post. Branded content, product focus, reviews, education and fast reactive content when trends move. What's included: - TikTok-native short-form content - Content strategy and narrative planning - Brand-level production quality - Reactive content for fast-moving trends - End to end: plan, shoot, edit, post - TVC-to-short-form adaptation What you get: - Strategy and script - Pre-production - Shoot - TikTok-native edit - Publishing - Performance loop Why Ripples: - Trusted by global brands - Content that feels native, not like ads - Fast turnaround on trends - One team from strategy to posting How we work: 1. Script — Content direction, story and shot plan per platform. 2. Prepare — Casting from our MC and model pool, location, props and schedule. 3. Shoot and edit — Studio or location shoot, then the edit. 4. Post — Published on the calendar with shop tags, then tracked. FAQ: Q: Is production in-house? A: Yes: crew, studios, editors and the MC and model pool are Ripples staff in Bangkok, so briefs move fast and the brand standard holds. Q: How fast can a video be turned around? A: Planned calendars run weekly; reactive sale-day pieces can shoot and publish the same day from the studio. Q: Who owns the footage and usage rights? A: You do, within the scope agreed in the brief, with the platforms and term written down before the shoot. Q: Which platforms and formats? A: Vertical first for TikTok, Shopee Video and Reels; landscape and square cut-downs where a campaign needs them. ### Strategic Planning & Creative (https://new.ripplescommerce.com/services/creative) Service group: Marketing. Our strategy team was built for social commerce. Four analyses — brand, category trends, competitors, platform — become one creative concept and a live, video and creator plan that the same company executes. What's included: - Brand analysis - Category and fashion trend analysis - Competitor analysis - Platform analysis - Creative concept and campaign narrative - Live, video and creator execution plan What you get: - Brand analysis - Fashion / category trends - Competitor analysis - Platform analysis - Creative concept - Execution plan Why Ripples: - Plans judged on sales, not only on reach - Strategy and execution under one roof - More live and video output, at higher quality - Local market insight for global guidelines How we work: 1. Analyse — Brand, category trends, competitors and platform. 2. Concept — One creative idea for live, video and creators. 3. Plan — Calendar, formats and owners across our teams. 4. Execute and review — We run it, measure it and sharpen the next round. FAQ: Q: Is strategy sold on its own? A: It can start the engagement, but it is built to be executed by our live, video, creator and media teams — that is the point of it. Q: How long does the analysis take? A: Weeks, not months: the analysis and the concept come before any production starts. Q: Do you work inside our global guidelines? A: Yes — the brand analysis starts from them, and the concept is reviewed with your team before anything is produced. Q: Can you start from our existing campaign? A: Yes. A global or regional campaign can be adapted into Thai social-commerce content instead of starting over. ### KOL & Celebrity Partnership (https://new.ripplescommerce.com/services/kol-management) Service group: Creators & MCs. KOL and celebrity partnerships in Thailand and Vietnam, from strategy to payment: 100+ KOLs in our own MCN, a 100+ celebrity network and 10,000+ active creators, matched to your brand by persona and category. What's included: - Celebrity and superstar partnerships - Mega, macro and micro KOL tiers - KOL identification and vetting - Campaign strategy and briefing - Content approval and posting schedule - Performance and sales tracking What you get: - Shortlist by persona and category - Campaign strategy and briefing - Contracts and approvals - Posting schedule - Live integration - Reach and sales report Why Ripples: - Verified KOLs from our own network - One contract for every creator - Content that sounds like the creator - Sales you can attribute How we work: 1. Strategy and match — Define goals; match celebrities and KOLs by tier, persona and category. 2. Briefing — Align on message, deliverables and timeline; one agreement through Ripples. 3. Activation — Coordinate content, approvals, posting and live integration. 4. Track and optimise — Measure reach and attributed sales; double down on winners. FAQ: Q: KOL or affiliate? A: KOLs build awareness around a launch; affiliates scale sales on performance-driven content. Most brands run both, with one Ripples team. Q: Do you handle payment and contracts? A: Yes, through Ripples, so you sign one agreement. Q: Can we approve content before it posts? A: Yes — approvals are part of the schedule. Q: Vietnam too? A: Yes. We cover Thailand and Vietnam: import, registration, distribution and sales. KOL programmes run on TikTok Shop, Shopee and Lazada in both. ### Affiliate Network (https://new.ripplescommerce.com/services/affiliate) Service group: Creators & MCs. Affiliate programme management for TikTok Shop, Shopee and Lazada: 10,000+ active creators drive 30M+ THB in monthly affiliate sales, recruited, trained and tracked by the team behind No.1 Affiliate Management, Thailand (2025). What's included: - Acquisition: recruit and reactivate creators - Management: training, challenges and retention - Advocacy: Friend-of-the-brand programmes - Brand's own affiliate community management - Incentive structure design - Creator tracking: AI-assisted, human-led review What you get: - Creator acquisition - Creator operation - Creator management - Data & tracking system - Creator advocacy Why Ripples: - Data-driven creator recruitment - Full-funnel creator management - Scalable affiliate campaigns - Lower cost per customer How we work: 1. Recruitment — Expand the brand's creator pool through data-driven acquisition. 2. Reactivation — Identify falling or rising creators through data monitoring, then re-engage. 3. Training — Incubate and upskill creators: activation, contribution and overall performance. 4. Retention — Maximise long-term partner value through loyalty initiatives and performance-based incentives. 5. Friend of brand — Build brand credibility by activating loyal advocates who consistently create multi-format content. FAQ: Q: How are creators matched to our brand? A: By category, audience and past sales in your price range, then by brand fit and shopper persona. You approve the shortlist and the briefs. Q: Who owns the creator relationship? A: Ripples manages the day to day; creators are briefed as an extension of your brand team and carry over campaign to campaign. Q: Affiliate or KOL — which do we need? A: Affiliates scale sales on performance-driven content; KOLs build awareness around a launch. Most programmes start with affiliates and add KOLs for key moments. Q: Can we see results by division? A: Yes. Groups with several brands get division-level views as well as one view per brand. ### MC Management (https://new.ripplescommerce.com/services/mc-management) Service group: Creators & MCs. MC management for live commerce in Thailand: 100+ exclusive MCs, cast, trained and tiered by category, host 8,000+ live hours a month. Book by the hour, take a dedicated host, or let us train your own team. What's included: - Tiered rosters: S+, S, A and B - Casting and audition by category - Product, script and on-camera training - Grooming: from exclusive MC to friend of the brand - Scheduling, cover and quality review - Weekly performance review per host What you get: - Recruitment and casting - Auditions - Brand and product training - Contracts and attendance - Replacement cover - Supervision and KPI reviews Why Ripples: - A host for every slot in your live schedule - Hosts matched to your category and audience - No hiring, training or HR on your side - One team accountable for the host side of live How we work: 1. Brief — Category, schedule, language, look and platform. 2. Cast and audition — A shortlist from the pool, tested live on your products. 3. Train — Brand and product sessions with your team, plus on-camera coaching. 4. Go live and review — First shows with a producer beside the host; KPIs reviewed weekly. FAQ: Q: Who employs the MCs? A: Ripples does. You sign one agreement with us; contracts, attendance and rest periods are ours to manage. Q: Do your MCs work in our own studio? A: Yes. Our hosts work in Ripples studios, in a Live House we run for you, or in your own facility with our producers. Q: What if a host is sick or on leave? A: Another trained host from the pool takes the slot; cover is planned with the schedule. Q: Are host profiles public? A: No. Names and profiles are shared with brands privately, under PDPA. ### Media Optimisation (https://new.ripplescommerce.com/services/media-buying) Service group: Marketing. Media optimisation for TikTok Shop, Shopee and Lazada: onsite ads (GMV Max, live, product and search), offsite Meta, and an in-house dashboard that ties ad spend to sales. We manage 200M+ THB of media spend a year. What's included: - TikTok onsite ads: Product GMV Max, Live GMV Max, Spark Ads - Shopee product, search, discovery, shop and live ads - Lazada sponsored and discovery ads - Offsite Meta ads (CPAS and traffic) - Audience targeting and retargeting - Creative A/B testing What you get: - Audit and media mix - Campaign build - Creative testing - Weekly reallocation - In-house dashboard - Shop alignment Why Ripples: - Certified platform partner - Budget moves to what sells - Ads and organic sales in one view - Transparent reporting How we work: 1. Audit — Account review, goals and the media mix. 2. Build — Campaigns, audiences, tracking and product feeds. 3. Test — Live with A/B tests on hooks and formats. 4. Optimise — Budget moved to what converts best. FAQ: Q: Do you run ads on our account or yours? A: Yours, with Ripples as a partner on the ad accounts, so history and data stay with the brand. Q: Which ad products do you run? A: On TikTok: awareness, consideration and GMV Max for products and live. On Shopee: search, discovery, shop and live ads. On Lazada: Sponsored Max and Sponsored Discovery. On Meta: CPAS and traffic ads. Q: Can media run without live or content? A: It can, but spend works harder with content and live from the same team; we will say so on the first call. Q: What does media need from us? A: Access to the ad accounts, your product priorities and your sales goals. ### Logistics, Warehousing & Fulfilment (https://new.ripplescommerce.com/services/fulfillment) Service group: Commerce. Warehousing and order fulfilment in Thailand for TikTok Shop, Shopee, Lazada and brand.com: 40,000 SQM of capacity, up to 50,000 orders a day, 98% stock-accuracy SLA, with inventory locked for live events. What's included: - Inbound receiving and quality check - Inventory management, FIFO/FEFO and temperature control - Pick, pack and ship - Same-day and next-day delivery - Inventory locking for live events, synced across platforms - Returns processing, kitting and bundling What you get: - Inventory management & warehousing - Pick-pack and preparations - Logistics & distribution channel - Tech & visibility - Returns - Live-event stock Why Ripples: - No warehouse to build - Capacity that scales with campaigns - Platform integration - Real-time inventory visibility How we work: 1. Onboard — Platforms and catalogue connected to our WMS; your couriers and ours mapped. 2. Store — Receiving, quality check and put-away. Stock for a live show is locked, so the room never oversells. 3. Ship — Orders from every marketplace picked, packed and routed to the cheapest on-time courier. 4. Report — Returns processed and one live view of stock, orders and billing. FAQ: Q: Which platforms connect to the warehouse? A: TikTok Shop, Shopee, Lazada and your brand.com store, via our WMS. Q: Can you hold stock for a live show? A: Yes — inventory locking reserves stock for the event and syncs the rest across platforms. Q: Temperature-controlled? A: Yes, with FIFO and FEFO for beauty, supplements and food. Q: Do you handle B2B deliveries too? A: Yes — key-account and retail deliveries run from the same warehouse. ### End-to-End Shop Management (https://new.ripplescommerce.com/services/shop-management) Service group: Commerce. Shop management for TikTok Shop, Shopee and Lazada: we become your commerce team — shop setup, product listings and search optimisation, campaigns, pricing, inventory, platform relationships, customer service and daily operations. What's included: - Shop setup and optimisation - Product (SKU) creation and graphic design - Search (SEO) optimisation - Campaign creation and preparation - Pricing and SKU updates - Platform relationship management - Customer service - BI & AI analytics dashboard - Day-to-day operations What you get: - Shop setup and optimisation - Listings - Campaigns - Pricing and stock - Platform relationships - Customer service and the weekly read-out Why Ripples: - One team runs the whole shop - Multi-platform experience - Less operational load on your team - A tested playbook How we work: 1. Audit — Your shops and the commercial plan. 2. Set up — Platform setup, listings, pricing and promotions. 3. Run — Orders, stock and platform rules, every day. 4. Grow — A weekly read-out and growth across platforms. FAQ: Q: Do we keep our own seller accounts? A: Yes — Ripples operates on your accounts, so history and ratings stay with the brand. Q: What about customer service and design? A: Included in full shop management, and available on their own. Q: Where does AI come in? A: AI drafts and classifies chat replies and screens scripts and claims; a person always sends and approves. Q: Can we log in to the dashboard? A: Yes. Your team gets its own login to the same dashboard. ### Online Distribution (https://new.ripplescommerce.com/services/distribution) Service group: Distribution. Online Distribution means Ripples becomes your selling partner in Thailand: we import and register the product, open and run the shops, create the content, run live and creator sales, and ship every order. You keep the brand; we carry the operation. What's included: - Importation and FDA registration - Shop opening and daily operations - Content, live and creator sales - Warehousing and order fulfilment - B2B wholesale, D2C consignment or cross-border - Online and offline retail planned together What you get: - Cross-border importation - Product assortment strategies - Platform campaigns and packages - Live streaming and affiliate contents - Speed of shipment - Operational excellence Why Ripples: - No Thai entity or team needed - One partner from port to doorstep - Marketing and stock planned as one - Works with the model you already run How we work: 1. Fit — Choose the model that matches how you sell today. 2. Land — Import, register and stock the warehouse. 3. Launch — Open the shops and start content, live and creator sales. 4. Grow — Add channels, retail and Vietnam when the numbers say so. FAQ: Q: Do we need a Thai company? A: No. Ripples imports and registers under its own licences; you keep the brand and the IP. Q: Can we keep our existing shops? A: Yes. Shops run on your own seller accounts, so history and ratings stay with the brand. Q: How long does FDA take? A: It depends on the category and dossier; we classify the product first and give you a timeline before anything ships. Q: Can the same setup reach Vietnam? A: Yes. We cover Thailand and Vietnam: import, registration, distribution and sales. Brands usually start in Thailand and add TikTok Shop, Shopee and Lazada Vietnam once the first market works. ### Modern Trade & BA Network (https://new.ripplescommerce.com/services/modern-trade) Service group: Distribution. Modern trade for health and beauty brands in Thailand and Vietnam: drugstores, H&B chains and specialty retail, with a trained Beauty Advisor network — training, grooming and KPI tracking — planned together with the online channels we already run for you. What's included: - Retail channel strategy - Key account management - Trade marketing and merchandising - Beauty Advisor network: training, grooming, real-time KPI tracking - Sell-through tracking What you get: - Specialized training - Premium grooming - Real-time KPI tracking - Sales coordinating team - Area supervisors - Key-account management Why Ripples: - Online and offline planned together - Established health and beauty retail relationships - Thailand and Vietnam coverage - Integrated with e-commerce How we work: 1. Plan the channels — The right chains and accounts for your category. 2. Open accounts — Listings agreed with each chain's buying team. 3. Sell in — Merchandising, placement and Beauty Advisors in store. 4. Track and replenish — Sell-through watched and stock replenished to demand. FAQ: Q: Which chains do you work with? A: Watsons, Eve and Boy, Beautrium and more health and beauty chains in Thailand; Vietnam on request. Q: Do you cover the whole country? A: Yes: Bangkok and Central, North, Northeast, East, West and South. Q: Can a store send a home delivery when it runs out? A: Yes. Real-time stock sync lets an advisor send the order for home delivery from our warehouse. Q: Can advisors go live too? A: Yes. Advisors trained in our programme can be coached into live hosts. ### Import & FDA Registration (https://new.ripplescommerce.com/services/import-fda) Service group: Distribution. Importation and FDA registration in one team: product classification, dossier and approval, FOB or CIF import, customs clearance and stock received into our warehouse. In Thailand, Ripples can hold the import licence if you have no Thai company; we cover Vietnam too. What's included: - Product classification and registration pathway - Dossier preparation and submission - Authority liaison with the Thai FDA - FOB and CIF import arrangements - Customs documentation and clearance - Licence renewal and compliance monitoring - Bonded and cold-chain warehouse access What you get: - Classification and pathway - FDA dossier and filing - Licences and permits - Freight and clearance - Bonded and cold chain - Renewals and compliance Why Ripples: - One team from classification to cleared stock - Reduced rejection risk - Lower total landed cost - No Thai entity needed How we work: 1. Classify — Category, route and landed cost for each product. 2. Register — FDA dossier prepared, filed and followed up. 3. Ship and clear — Freight from the factory, customs, duty and inspection. 4. Receive — Stock checked into our warehouse, ready to sell. FAQ: Q: What do we need to send you? A: Product details and the supplier's documents. After classifying the product we send the exact list for its category. Q: How long does it take? A: It depends on category and dossier; we classify first and give a timeline before shipping. Q: FOB or CIF? A: Either; the landed-cost review shows which fits your margin. Q: Can you clear cold-chain goods? A: Yes — cold-chain import capability and temperature-controlled storage. Q: Can supplements be sold through live shows and creators in Thailand? A: Yes, once they are registered with the Thai FDA: live shows from our studios and creator content on TikTok Shop, Shopee and Lazada sell them alongside skincare. Q: How do you keep supplement claims compliant? A: Claims stay inside Thai FDA and platform rules: our compliance team checks scripts, captions and KOL briefs before anything goes live or posts. Q: How are supplements stored once they land? A: In temperature-controlled storage in our warehouse, picked FIFO and FEFO so the stock closest to expiry ships first. ### Brand Incubation (https://new.ripplescommerce.com/services/brand-incubation) Service group: Distribution. Brand incubation in Thailand for creators and KOLs: a new skincare or hair-care brand built around a creator. COSMAX, the Korean cosmetics manufacturer, develops and makes it; Ripples sells it live and runs the operation; the creator is its face. What's included: - Customised brand and product development by COSMAX - Brand concept, name and line-up design - FDA and trademark registration - Quality manufacturing and QA - Live-streaming studios and crew - Order capture, fulfilment, customer service and returns - Creator career development What you get: - Brand and product development - Registration - Launch content and live shows - Orders, fulfilment and customer service Why Ripples: - A product built by cosmetics experts, without formula know-how of your own - Live sales, orders and delivery run end to end by Ripples - An audience from day one through the Ripples creator network - Brands with a creator partner are welcome too How we work: 1. Develop — COSMAX develops the brand concept, name, line-up and product. 2. Register — FDA and trademark registration. 3. Launch — Launch content and daily live shows with the creator. 4. Run — Orders, fulfilment, customer service and returns, run by Ripples. FAQ: Q: Who is COSMAX? A: A Korean cosmetics manufacturer that develops and makes products for brands. Brand incubation is a joint programme of COSMAX and Ripples. Q: Which products can we make? A: Beauty products: skincare and hair care, developed and made by COSMAX. Q: Where is the brand sold? A: On TikTok Shop, Shopee and Lazada, led by live shows from our studios. Q: We are a brand with a creator partner. Can we join? A: Yes. Brands with a creator partner are welcome; tell us about the creator and the product idea. ## How to work with Ripples Brands start with one service or several; nothing has to be bought as a bundle. Every service is run by Ripples staff in Bangkok. - Contact: the form on our contact page or the partnerships email. The right desk replies — brand partnerships, the Korea desk (Korean), the China desk (Chinese), the creator team or press — to set up a short scoping call. - Onboarding: our standard plan runs 4 weeks from kickoff to the first campaign or live session — kickoff and brand preparation, platform set-up, the content calendar and first creative, then go-live. Products that still need import or Thai FDA registration follow that timeline first. - Pricing: Commercials are scoped per engagement and shared by our BD team after a short scoping call. Ripples does not publish prices or rate cards. - Agencies: we often take the commerce and content layer — live, creators, shop operations, fulfilment — while the agency keeps strategy or above-the-line work. ## Solutions hub How to choose (https://new.ripplescommerce.com/solutions): Q: Do I need to buy every service? A: No. Start with the piece you need — a live show, a shop to run, a warehouse, a creator programme — and add the others when they pay off. Every service is run by Ripples staff in Bangkok. Q: Which platforms do you work on? A: TikTok Shop, Shopee and Lazada for selling, plus Meta for offsite ads and LINE and social inboxes for customer service. Q: Which markets do you cover? A: We cover Thailand and Vietnam: import, registration, distribution and sales. Thailand is our base: our studios and warehouse are in Bangkok. ## Solutions by brand type ### Global Brands (https://new.ripplescommerce.com/solutions/brands/global) A creative and marketing-driven partnership that cascades from strategy through commercial execution to operations — one partner in Thailand and Vietnam. How we help: - One live room that becomes CI-aligned channels, each with its own audience - Assortment planning across thousands of SKUs to keep full-price control - Content developed franchise by franchise, anchored on iconic SKUs - An affiliate network and a coordinated media buy that extend reach across the full funnel Channels: TikTok Shop, Shopee, Lazada, Brand.com, Meta. How it works: 1. Discovery and strategy — Your brand, goals and audience, then a localised marketing and commerce plan. 2. Creative — Content that resonates locally. 3. Launch — Executed across platforms. 4. Optimise — Weekly, from the dashboard. Q: How do global brands typically work with Ripples? A: As a single partner that cascades strategy to commerce to operations — IMC planning and content, live and creator activation, and shop management or distribution, instead of coordinating several agencies. Q: Can you work with our regional agency and headquarters guidelines? A: Yes — we operate inside global brand guidelines and platform governance, and report in the format your regional team already uses. Q: Which markets do you cover? A: We cover Thailand and Vietnam: import, registration, distribution and sales. We also have a track record of being the first-market partner for global launches on TikTok Shop. Q: Do you have proof with global brands? A: Adidas ran its first global TikTok Shop launch with us — strategy, live, video, creators, shop operations and fulfilment as one programme; the Adidas case study has the results. ### Korean Brands (https://new.ripplescommerce.com/solutions/brands/korean) Whether you wholesale to us, operate D2C on consignment, or sell cross-border from Korea, Ripples plugs into your model — handling FDA, every channel, fulfillment, and now offline retail across both Thailand and Vietnam. Ways to work together: - B2B · Wholesale — if you wholesale to Ripples and want the market fully off your plate. We take the product to market end to end — import, FDA, marketing, live, fulfilment and customer service. You keep: a hands-off route into Southeast Asia. - D2C · Consignment — if you want to keep ownership and brand control with a local operator. We run your store and channels as your local consignment partner, end to end. You keep: title to your goods and full brand control. - Cross-border — if you already sell cross-border on TikTok or Shopee from Korea. We add local fulfilment and the full service stack behind your existing store. You keep: your storefront — and every sale. How we help: - Every step from importing from Korea to live, social media and affiliate management, as exclusive online distributor - Localised video content and live sessions that resonate with Thai consumers and position the brand as premium - A Super Grand Opening on TikTok that announces the launch, drives opening-day traffic and rebuilds excitement - An offsite launch at a platform festival, a creator challenge, redesigned live sessions and end-to-end shop operations Channels: TikTok Shop, Shopee, Lazada, Local platforms, H&B retail. How it works: 1. Assessment — Products, market fit and the model you run today. 2. Import from Korea — We import from Korea: product classification, licences, customs and duty. 3. FDA and setup — FDA registration, platform onboarding, pricing and localisation. 4. Launch and scale — Every channel, online and offline, in Thailand and Vietnam, then ongoing optimisation. Q: Do Korean brands need a Thai entity to sell in Thailand? A: No. Ripples can act as importer, licence holder and seller of record, or operate your own shop — whichever model you already run. Q: Can you handle Thai FDA for K-beauty? A: Yes — cosmetic notification is part of our market-entry work, with 500+ products registered to date. Q: Which Korean brands have you worked with? A: A long list of K-beauty names across skincare and colour — see the brand wall on this page; consented case studies are in our case-study section. Q: Is offline retail possible too? A: Yes — we distribute into Thai health and beauty chains alongside TikTok Shop, Shopee and Lazada. Q: Do you cover Vietnam as well as Thailand? A: Yes. We cover Thailand and Vietnam: import, registration, distribution and sales. Most Korean brands start in Thailand and add Vietnam once the first market works. #### K-beauty: distributor or D2C partner in Thailand and Vietnam Korean beauty and supplement brands work with Ripples as their distributor in Thailand or as a D2C partner that runs their own store and channels. We import from Korea, register products with the Thai FDA (500+ products registered to date), sell on TikTok Shop, Shopee and Lazada with live shows, creators and KOLs, ship from our 40,000 SQM warehouse and place products in Thai health and beauty chains. We cover Thailand and Vietnam: import, registration, distribution and sales. Enquiries from Korean brands route to the Korea desk, which speaks Korean. Korean beauty brands on our brand wall (logos shown with each brand's permission; the scope of work differs by brand): Anua, COSRX, Banobagi, Some By Mi, d'Alba, Jung Saem Mool, Dr.G, 3CE, Moonshot, Physiogel, It's Skin, Laneige, Sulwhasoo, Hera, Etude, Aestura. By product category: Q: Can Ripples be the distributor or D2C partner for a Korean cleanser brand in Thailand and Vietnam? A: Yes. Korean cleanser brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Routines sell cleansers: double-cleansing demos on live and short video, with bundles across your range that lift basket size. We cover Thailand and Vietnam: import, registration, distribution and sales. Q: Can Ripples be the distributor or D2C partner for a Korean toner and pad brand in Thailand and Vietnam? A: Yes. Korean toner and pad brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Toners and pads sell on texture and routine, shown step by step by our MCs live and carried into short video by affiliate creators. We cover Thailand and Vietnam: import, registration, distribution and sales. Q: Can Ripples be the distributor or D2C partner for a Korean serum and ampoule brand in Thailand and Vietnam? A: Yes. Korean serum and ampoule brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Serums sell on ingredients: your experts brief our creators at every launch, and claims are screened against Thai FDA and platform rules. We cover Thailand and Vietnam: import, registration, distribution and sales. Q: Can Ripples be the distributor or D2C partner for a Korean sunscreen brand in Thailand and Vietnam? A: Yes. Korean sunscreen brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Sun-protection claims stay inside Thai FDA and platform rules: scripts are screened and KOL briefs reviewed before anything posts. We cover Thailand and Vietnam: import, registration, distribution and sales. Q: Can Ripples be the distributor or D2C partner for a Korean cushion and base makeup brand in Thailand and Vietnam? A: Yes. Korean cushion and base makeup brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Shade, coverage and finish are shown on camera by our MCs, then tried on in short video by affiliate creators. We cover Thailand and Vietnam: import, registration, distribution and sales. Q: Can Ripples be the distributor or D2C partner for a Korean lip and colour brand in Thailand and Vietnam? A: Yes. Korean lip and colour brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Shades are swatched during live shows, creators post try-ons after the show, and KOLs carry the launch moments. We cover Thailand and Vietnam: import, registration, distribution and sales. Q: Can Ripples be the distributor or D2C partner for a Korean mask brand in Thailand and Vietnam? A: Yes. Korean mask brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Masks are a repeat purchase: bundles and basket-size planning, a steady live schedule and fulfilment built for volume. We cover Thailand and Vietnam: import, registration, distribution and sales. Q: Can Ripples be the distributor or D2C partner for a Korean hair and body care brand in Thailand and Vietnam? A: Yes. Korean hair and body care brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Online and on the shelf: TikTok Shop, Shopee and Lazada plus health and beauty chains such as Watsons, Eve and Boy and Beautrium. We cover Thailand and Vietnam: import, registration, distribution and sales. Q: Can Ripples be the distributor or D2C partner for a Korean men's grooming brand in Thailand and Vietnam? A: Yes. Korean men's grooming brands work with Ripples as their distributor, or as a D2C partner that runs their own store. Creators are matched by category, audience and past sales in your price range; you approve the shortlist and the briefs. We cover Thailand and Vietnam: import, registration, distribution and sales. Q: Can Ripples be the distributor or D2C partner for a Korean supplement and health food brand in Thailand and Vietnam? A: Yes. Korean supplement and health food brands work with Ripples as their distributor, or as a D2C partner that runs their own store. We manage Thai FDA registration and compliant claims before the first campaign, and hold stock under FIFO and FEFO in temperature-controlled storage. We cover Thailand and Vietnam: import, registration, distribution and sales. ### Chinese Brands (https://new.ripplescommerce.com/solutions/brands/chinese) Premium Chinese lifestyle and fashion brands (apparel, bags, outdoor, fragrance) land in Thailand with one Bangkok partner: import, warehouse, live and creators, with beauty and home brands on the same path. Land with four things, then grow: - Import done right: We import from China and Korea and handle classification, licences, customs and duty for you. - Stock in Bangkok, shipped nationwide: Two warehouse sites, every marketplace synced, and returns handled for fashion's return rates. - Live that sells fashion: Daily shows from our Bangkok studios with exclusive MCs who know apparel, bags and sneakers. - Creators and KOLs that convert: Creator selling (达人带货 · 联盟营销): a network plus content that converts, with KOLs for launch moments. Beauty and home brands are welcome on the same path. Channels: TikTok Shop, Shopee, Lazada. How it works: 1. Classify and cost — Product classification, HS codes, duty and the documents each category needs. 2. Licences and FDA — Import licences, and Thai FDA where the category needs it. 3. Ship and clear — Freight and customs clearance into Thailand; you keep the brand and the IP. 4. Store and sell — Into the warehouse, onto TikTok Shop, Shopee and Lazada, with live and creators on one calendar. Book a visit to our Bangkok studios and warehouse: Walk the live floor, the control rooms and the warehouse with the China desk, in Chinese. Half a day in Bangkok; bring your products. Write to us in English or Chinese. Proof: TikTok Shop Partner – No.1 Fashion GMV in Thailand (as of 2026-09-08). Q: Which Chinese brands do you work with? A: Premium lifestyle and fashion brands that want to sell in Thailand: apparel, bags, outdoor gear and fragrance. Beauty and home brands can follow the same path. Q: Can you import our products from China? A: Yes. We import from China and Korea: product classification, licences, customs and duty, and Thai FDA where the category needs it. Fashion brands usually start with import, warehouse and live. Q: Can we see your operation before we sign? A: Yes — book a visit to our Bangkok studios and warehouse. The China desk walks you through the live floor, the control rooms and the warehouse, in Chinese. Q: Can you be our local operating partner while we keep strategy in China? A: Yes — you set the strategy, we run it on the ground: import, warehouse, live, creators, shop operations and customer service. Q: Do you cover Vietnam as well as Thailand? A: Yes — we cover Thailand and Vietnam: import, registration, distribution and sales. Most Chinese brands start in Thailand and add Vietnam once the first market works. Q: Is there Chinese-language support? A: Yes — this page is available in Simplified Chinese and enquiries from Chinese brands route to our China desk, which replies in Chinese. ### Thai & Local Brands (https://new.ripplescommerce.com/solutions/brands/local) The infrastructure to compete with global players: our live rooms, production teams, creator network and warehouse — from a first season to Vietnam. How we help: - Professional live rooms and exclusive MCs by category - Short-form production at brand level - An affiliate network that earns on what it sells - Fulfilment from start-up to enterprise, then Vietnam Channels: TikTok Shop, Shopee, Lazada, Facebook Live, Vietnam. How it works: 1. Audit — Current operations and opportunities. 2. Plan — Growth roadmap and resources. 3. Execute — A dedicated team beside you. 4. Scale — Capacity as you grow — and Vietnam. Q: Do you work with Thai brands, not only international ones? A: Yes — Thai and local brands are a core segment: we scale Thai brands on TikTok Shop, Shopee and Lazada and take them into Vietnam. Q: Is Ripples only for big budgets? A: Engagements scale with the brand; smaller brands usually start with one service — affiliate, live or shop management — and grow from there. Q: Can you help a Thai brand expand to Vietnam? A: Yes. We cover Thailand and Vietnam: import, registration, distribution and sales. Thai brands add TikTok Shop, Shopee and Lazada Vietnam with the same team. Q: How do we start? A: Tell us about your brand through the contact form; our team replies with a short discovery call and a proposed scope. ## Solutions by industry ### Fashion & Sports (https://new.ripplescommerce.com/solutions/industries/fashion) High-energy live commerce, trend-driven content and creator partnerships that resonate with style-conscious buyers, run by one team in Thailand and Vietnam. - Awareness live and a new performance channel to acquire new customers - Hero-SKU growth: content planned franchise by franchise around iconic products - Assortment planned every month, with affiliates and shop operations running alongside - Dual-channel live rooms — one room, two CI-aligned channels Q: Why is fashion strong on TikTok Shop in Thailand? A: Try-on content and live styling convert — Ripples ranks No.1 on Fashion GMV in Thailand on TikTok Shop and ran Adidas' first global TikTok Shop launch. Q: Can you handle size and return complexity? A: Yes — fulfillment and customer service are built for fashion's return rates, with restocking and platform resolution included. Q: Do you work with sports and footwear brands? A: Yes — sports, footwear and apparel brands are a core category for us; Adidas ran its first global TikTok Shop launch with Ripples. Q: Can a Chinese fashion or lifestyle brand launch in Thailand with Ripples? A: Yes. Premium Chinese lifestyle and fashion brands — apparel, bags, outdoor gear, fragrance — land with us: we import from China, hold stock in our Bangkok warehouse and sell through live shows from our studios and creator selling on TikTok Shop, Shopee and Lazada. The China desk replies in Chinese and can book a visit to the studios and warehouse. ### Health & Beauty (https://new.ripplescommerce.com/solutions/industries/beauty) Skincare, beauty, personal care and health products: expert-led live demonstrations, authentic review content and trusted creators, with FDA registration and claim checks behind them. - Beauty- and health-trained MCs with product knowledge - Before/after content, tutorials, education and testimonials - Claims screened by AI and approved by a person; FDA handled - Dermatologist, pharmacist and healthcare-professional partnerships Q: What makes beauty work in live commerce? A: Demonstration — before-and-after, routines and dermatologist or KOL credibility — produced at volume, with FDA-compliant claims. Q: Do you handle Thai FDA for cosmetics? A: Yes — cosmetic notification is part of our market-entry and shop services. Q: Can supplements and health products be sold on TikTok Shop in Thailand? A: Yes, with Thai FDA registration and compliant claims — both of which we manage before the first campaign. Q: How do you handle advertising restrictions for health products? A: Our creative and compliance teams keep claims inside FDA and platform rules, and KOL briefs are reviewed before posting. Q: Which beauty programmes do you run? A: Live, creator and affiliate programmes for global beauty groups and K-beauty brands — including L'Oréal One, the group-wide affiliate programme we run for L'Oréal. Consented brand logos are on the brand wall. Q: Can Ripples be the distributor for a Korean skincare or supplement brand in Thailand and Vietnam? A: Yes — as your distributor or as a D2C partner that runs your own store. We import from Korea, handle Thai FDA registration for cosmetics and supplements, and sell on TikTok Shop, Shopee and Lazada through live shows, creators and health and beauty chains. We cover Thailand and Vietnam: import, registration, distribution and sales. ### FMCG & Groceries (https://new.ripplescommerce.com/solutions/industries/fmcg) High-frequency live, efficient fulfilment and value-driven campaigns that drive repeat purchase for FMCG and grocery brands on TikTok Shop, Shopee and Lazada. - Campaign participation, smart budget control and full-funnel ad optimisation while the benchmarks build - A warehouse with real-time stock so campaigns never outrun supply - Live streaming as the key GMV driver and a high-performing affiliate programme - Always-on content tailored for the platform and an IMC campaign that explains the product to a wider audience Q: Can everyday FMCG products sell through live commerce? A: Yes — Paseo tissue was built on TikTok Shop from zero with live commerce, video and an assortment strategy; the Paseo case study has the results. Q: How do you make low-ticket items profitable online? A: Bundles and basket-size strategy, high-frequency live schedules and a fulfillment operation built for volume. Q: Do you support repeat-purchase programmes? A: Yes — subscription-style promotions and CRM through platform tools and affiliate communities. ## MC services for brands: how MC supply works Ripples runs an exclusive MC network: 100+ exclusive MCs (as of 2026-10-09), cast, trained and tiered by category, hosting 8,000+ live hours a month (as of 2026-10-09) on TikTok Shop, Shopee and Lazada from 100+ live rooms in Bangkok. Ripples employs or contracts every host and manages contracts, attendance, rest periods and cover; brands sign one agreement with Ripples. Hosts are tiered S+, S, A, B by live-hosting experience, on-camera presentation and proven live performance; S-tier hosts have a track record of turning a live channel around. A tier describes experience, not a guaranteed sales result. New hosts start as trainees and move up by category. - Live commerce run by Ripples: our studios, producers and MCs run your shows end to end. - Hosts for your own live room or a Live House we run for you: hosted live sessions to your brief, booked by the hour or as a monthly squad of hosts, always managed by a Ripples producer. - A dedicated host: the same hosts on a fixed schedule, so viewers see familiar faces; a Ripples MC can also become the brand's long-term ambassador ("friend of the brand") for content and video. - Train your own team: MC and creator training for a brand's own hosts, customer-service or marketing team, in half-day or full-day sessions led by a licensed TikTok Expert from our team. - Hosted routes include casting and auditions by category, brand and product training, replacement cover when a host is sick or on leave, and weekly KPI reviews per host. - How it is priced: Commercials are scoped per engagement and shared by our BD team after a short scoping call. No rate card is published. ## Training programmes Training runs on three levels: for our own MCs and creators, for creators working on a brand's launch, and for a brand's own team. Sessions run in our Bangkok training facility and auditorium. - MCs: category, product, script and on-camera training with our producers and senior MCs; grooming from exclusive MC to friend of the brand; a weekly performance review per host. - Ripples Acceleration Workshop: coaching on content creation and live, led by a certified TikTok trainer, on a monthly schedule. - Brand product training: a brand's experts teach each new product launch to our creators, so they explain the product correctly from the first post. - Rising Star Academy: our own programme of brand and product training, makeup techniques, live-commerce coaching and hands-on content workshops, run with a global beauty group at the Ripples Auditorium. - Creator summits: off-site days around a new range, with product education, hands-on content tasks and affiliate mechanics. - Creator events for brands: new product launches, affiliate challenge launches, CEO talks, product training and campaign announcements. - A brand's own team: MC and creator training for in-house hosts, customer-service or marketing staff, in half-day or full-day sessions. - Beauty Advisors in store: training, grooming and real-time KPI tracking; advisors trained in our programme can be coached into live hosts. - Published cadence: the Acceleration Workshop runs monthly and MC performance reviews run weekly; brand product training and creator summits are scheduled around launches. ## Growth and track record Milestones: - 2023: Ripples Commerce founded (Bangkok, as part of Chanwanich Group) - 2024: No.1 TikTok Shop Partner (TSP), Thailand - 2025: No.1 Affiliate Management, Thailand — top-ranked in both TSP and affiliate management - 2026: Awarded TikTok Shop Annual Prime Partner 2025 (TikTok's highest partner honour) Scale today, each figure with the date it was last confirmed: - Team Members: 300+ (as of 2026-10-09) - Brand Partners: 100+ — Global & regional brands (as of 2026-07-25) - Live Rooms: 100+ — Professional streaming studios in Bangkok (as of 2026-07-25) - Exclusive MCs: 100+ — Full-time, category-trained live hosts (as of 2026-10-09) - Monthly Live Hours: 8,000+ — Across TikTok Shop, Shopee and Lazada (as of 2026-10-09) - Active Creators: 10,000+ — Creators actively collaborating on brand campaigns (as of 2026-10-09) - KOLs: 100+ — KOLs managed in our own MCN (as of 2026-07-25) - Videos / Year: 12,000+ — Short-form content produced (as of 2026-07-25) - SQM Warehouse: 40,000 — End-to-end fulfillment capacity (as of 2026-07-25) - Daily Orders: 50,000 — Peak processing capacity (as of 2026-07-25) - Stock-accuracy SLA: 98% (as of 2026-07-25) - Products Registered: 500+ (as of 2026-07-25) - Retail Partners: 1,000+ (as of 2026-07-25) Company revenue is not published. ## Case studies — detail ### Adidas — Chasing 11.11: Unlocking Incremental Growth Through Consideration (https://new.ripplescommerce.com/case-studies/adidas-consideration-ads) Industry: Fashion & Sports. Services: Media Buying, Creative & Strategy. Challenge: Adidas’ traffic growth had plateaued, with mid-funnel consideration efficiency becoming a key constraint. These limitations restricted adidas’ ability to scale incremental performance, requiring a new growth lever to secure 11.11 as the biggest month of 2025. Solution: Ripples positioned Consideration Ads as the primary growth engine, executing structured A/B testing across objectives, creatives, and audience segments. The strategy focused on activating high-intent consideration audiences with strong commercial messaging, balancing brand reinforcement with promotional urgency to unlock scalable demand. Results: While adidas’ traffic growth had stabilized at a strong base, improving mid-funnel consideration efficiency became the key lever to unlock scalable growth. - Largest Visitor Growth: +63% - GMV : +23% (over previous 3 months) - Improvement in CPO Efficiency: +30% ### Adidas — Re-Engineering Commercial LIVE to Break 11.11 Performance Ceilings on TikTok (https://new.ripplescommerce.com/case-studies/adidas-turns-one) Industry: Fashion & Sports. Services: Live Commerce, Media Buying, Creative & Strategy, Video Production. Challenge: Adidas aimed to replicate 11.11-level performance just one week after the mega sale — a time when consumer demand typically declines — without relying on heavy additional promotions, by transforming its first-year anniversary into a scalable Commercial LIVE system. Solution: We rebuilt adidas Turns ONE into a LIVE-first commercial system, integrating upper-funnel demand creation, LIVE mechanics, and performance media into a closed-loop growth engine designed to surpass both business-as-usual and 11.11 performance benchmarks. Results: The campaign beat 11.11 performance benchmarks — delivering higher ROI, lower cost per order, and longer view duration — redefining LIVE as a scalable growth engine. - Total Shop ROI : +36.5% (vs 11.11) - Cost per Order: -39% (vs 11.11) - View Duration: +37.9% (longer) ### GQ — GQ's First Flagship Live Store (https://new.ripplescommerce.com/case-studies/gq) Industry: Fashion & Sports. Services: Live Commerce, Video Production, Creative & Strategy. Challenge: GQ launched its new hero underwear product "Kai Noom" on TikTok Shop via LIVE (19–24 September 2025) to drive GMV and acquire new customers. Key challenges were communicating the product's softness in a LIVE format and sustaining engagement throughout a long LIVE marathon. Solution: We applied a LIVE-first approach, turning product benefits into an engaging experience. Key focuses included: Making “softness” visually and emotionally tangible on LIVE, Structuring LIVE as a marathon to avoid engagement drop-off and Using MC chemistry as a creative hook to sustain attention. Two male MCs with contrasting personalities were selected, creating natural chemistry that resonated strongly with GQ’s female audience. Results: The campaign significantly outperformed BAU and sold out during the launch period. — driving a +616% surge in LIVE views and +483% GMV per hour. - LIVE Views: +616% - GMV per Hour: +483% - Sold Out: during launch ### SOME BY MI — 200K+ Visitors & 6,000+ Orders in First Month (https://new.ripplescommerce.com/case-studies/some-by-mi) Industry: Beauty & Skincare. Services: Live Commerce, Video Production, Creative & Strategy, Shop Management. Challenge: SOME BY MI set out to strengthen its presence in the Thai market and make a high-impact entry onto TikTok Shop — reigniting brand excitement and driving strong opening momentum from day one. Solution: Super Grand Opening (SGO) event on TikTok to announce the brand's launch, drive massive traffic on opening day, and create strong excitement and awareness across the Thai market. Results: The Super Grand Opening delivered immediate impact — surpassing 200K visitors within the first full month of launch (vs. ~120K TikTok monthly benchmark), with over 6,000 orders sold in the same period. - Visitors: 200K+ - Orders Sold: 6,000+ ### Adidas — No.1 Sports Brand on TikTok Shop Thailand (https://new.ripplescommerce.com/case-studies/adidas) Industry: Fashion & Sports. Services: Live Commerce, Video Production, Creative & Strategy, Shop Management, Fulfillment. Challenge: Adidas wanted to launch on TikTok Shop in Thailand as their first market in Southeast Asia, but needed a partner who could handle the entire operation from content to fulfillment while maintaining brand standards. Solution: Ripples provided end-to-end TikTok Shop management including a dedicated MC team, daily live streaming, content production, store operations, and fulfillment. We developed a comprehensive content strategy aligned with adidas brand guidelines and mega-sale campaign calendars, including brand-owned campaigns. Results: Within 6 months of launch, adidas TikTok Shop became the No.1 sports brand on the platform. The success in Thailand became a model for adidas' TikTok expansion across Southeast Asia. - Platform Ranking : No.1 (Sports Category) - Sales Growth : +1,500% (Year-over-Year) - Visitor Growth: +500% (Store Traffic) - Live Hours per Month: 360+ ### Paseo — +2,600% GMV in 5 Months (https://new.ripplescommerce.com/case-studies/paseo) Industry: FMCG. Services: Live Commerce, Video Production, Creative & Strategy, Affiliate Management, Shop Management, Fulfillment, Media Buying, Customer Service. Challenge: Introducing a practical, everyday FMCG brand like tissue into the dynamic world of TikTok commerce, building from the ground up to create audience engagement, content, and shop infrastructure. Solution: We built Paseo’s TikTok presence from the ground by setting up and managing the TikTok Shop, producing engaging live commerce with themed storytelling, launching both creator and official short video content, and running performance-driven media and affiliate campaigns. A product assortment and marketing strategy helped unlock higher AOV, while end-to-end fulfillment ensured a seamless customer experience. Results: Paseo partnered with Ripples to build full-funnel commerce success in TikTok, transforming the brand into a No.1 brand love with +2,600% growth in 5 months through an Outright Model. - GMV Growth: +2,600% (In 5 months) - AOV Growth: 10x ### MizuMi — +521% Live GMV Growth (https://new.ripplescommerce.com/case-studies/mizumi-thematic-live) Industry: Beauty & Skincare. Services: Live Commerce, Creative & Strategy, Video Production, Affiliate Management. Challenge: Mizumi faced the challenge of making its TikTok live streams more entertaining and engaging, despite an already strong platform presence. Solution: We developed thematic live streaming campaigns, customizing MC styles and production setups for each period to enhance audience engagement and drive sales. Results: The entertainment approach drove massive viewer retention and conversion, resulting in 521% growth in live GMV and establishing MizuMi as one of the most engaging beauty brands on TikTok Live. - Live GMV Growth: +521% - Watch Time per Session: +180% - Average Viewers Increase: 3x ### COSRX 5PDRN — Driving 141% YoY Growth and Top 8 Product in One Campaign (https://new.ripplescommerce.com/case-studies/cosrx-5pdrn) Industry: Beauty & Skincare. Services: Live Commerce, Affiliate Management, KOL Management, Shop Management. Challenge: COSRX entered TikTok Shop Thailand with strong brand equity but struggled to scale GMV consistently. Affiliate content was fragmented, live commerce was underutilized, and growth plateaued without a structured creator ecosystem. Solution: Ripples built a full-funnel affiliate engine anchored by the 5PDRN creator program — recruiting creators at scale through TikTok Beauty Fest and driving content output via a competitive affiliate challenge with premium prizes. Live commerce was layered alongside to maximize GMV coverage across all funnel stages. Results: COSRX achieved 141% YoY GMV growth and ranked Top 8 product for Shop in a single campaign. Affiliates became the primary growth driver, contributing over half of total brand GMV — with both video and live channels each growing over 3x within the quarter. - GMV Growth YoY: +141% (Q1 2026 vs Q1 2025) - Affiliate Sales : +364% (Quarter over quarter) - GMV from Affiliates: 55%+ (Share of total brand GMV) ### Anmum (Fonterra) — 300% GMV vs Forecast (https://new.ripplescommerce.com/case-studies/fonterra) Industry: FMCG. Services: Live Commerce, KOL Management, Media Buying, Affiliate Management, Shop Management, Creative & Strategy, Fulfillment, Customer Service, Graphic Design. Challenge: As the No.1 maternal brand with ~96% market share, Anmum aimed to reinforce top‑of‑mind leadership among modern mothers while unlocking incremental growth on TikTok—driving TikTok Shop GMV and accelerating new product adoption. Solution: Anmum activated TikTok as a full‑funnel commerce platform, leveraging trusted creators, experts, and celebrities to convert existing brand equity into engagement and sales. The strategy was amplified through paid ads, LIVE streaming, and affiliate networks to scale impact efficiently. Results: - The campaign delivered strong incremental GMV growth, expanded the creator network on TikTok Shop, strengthened Anmum’s brand perception, and secured a leading market share in the maternity supplement category on TikTok. - The NPD launches quickly became top selling product on TikTok Shop within just a few months of activation. - Total GMV Growth: 60% - UHT GMV During Campaign: +30% - Affiliate Tagging & Add-to-Cart: +20% ### MizuMi — Turned LIVE into a GMV Machine (https://new.ripplescommerce.com/case-studies/mizumi) Industry: Beauty & Skincare. Services: Live Commerce, Creative & Strategy. Challenge: MizuMi's challenge was to sustain strong traffic, engagement, and conversion across a 3-day LIVE marathon, proving that long-form LIVE commerce could consistently drive stable, scalable GMV. Solution: We restructured MizuMi's LIVE into rotating themed segments with time-based MC programming and hero SKU rotation to continuously refresh attention, sustain engagement, and drive stable conversion across the marathon. Results: The LIVE marathon successfully turned extended streaming into a high-performing GMV engine, sustaining strong engagement, conversion efficiency, and traffic quality throughout the broadcast. - GMV per Hour: +264% - Increased CTOR: +33.3% - Total Impressions: 20M ### L'Oréal Group — The Primary Content Production Partner for L'Oréal in Thailand (https://new.ripplescommerce.com/case-studies/loreal) Industry: Beauty & Skincare. Services: Video Production, Creative & Strategy. Challenge: L'Oréal brands in Thailand needed a content production partner capable of delivering high-volume, platform-optimized video content across multiple brands while maintaining quality and brand consistency. Solution: We established a dedicated production unit for L'Oréal brands in Thailand, creating streamlined workflows for KOC-style content, product demos, and social-first videos. Our team worked closely with brand managers to ensure every piece met L'Oréal standards. Results: Over the partnership, we became the primary content production partner across multiple L'Oréal brands in Thailand — sustaining a consistent, high-volume output that met L'Oréal's quality and brand standards. - L'Oréal Brands Served: 4 - Content Production in Thailand: Primary Partner ### Gentle Color — 5M+ Organic Views (https://new.ripplescommerce.com/case-studies/gentle-color) Industry: Beauty & Skincare. Services: Creative & Strategy, Video Production. Challenge: Gentle Color was launching its new brand, Mizuhada, and needed creative content that would stand out in the saturated beauty market and drive both awareness and trial. Solution: We created a series of trend-setting creative videos that showcased the product in unexpected, shareable ways. The content was designed specifically for TikTok's algorithm and user behavior patterns. Results: The campaign videos started a trend in TikTok Thailand, generating organic reach that far exceeded paid performance and establishing Gentle Color as an innovative beauty brand. - Organic Views: 5M+ - UGC User Videos Created: 500+ - Hashtag Ranking: #1 (Beauty category) ### The Pizza Company — 12% Engagement Rate (https://new.ripplescommerce.com/case-studies/pizza-company) Industry: Food & Beverage. Services: Live Events, Creative & Strategy, Video Production. Challenge: The Pizza Company aimed to increase brand engagement among younger audiences through Facebook and TikTok Live. However, pizza is not a naturally strong category for live commerce, making direct online sales challenging. The brand needed a creative way to generate engagement while still supporting in-store traffic and promotional sales. Solution: We leveraged a popular Boylove celebrity couple to drive engagement through interactive Facebook and TikTok Lives. Instead of focusing on pizza sales alone, the campaign introduced exclusive merchandise sold during the live sessions to stimulate purchase behavior. The campaign mechanics combined online and offline experiences. Fans joined live activities for a chance to win access to an exclusive fan meeting. Live sessions promoted limited-time store promotions and merchandise, while the private fan meeting was hosted at The Pizza Company restaurants to encourage store visits. Results: The campaign achieved a 12% engagement rate (vs. 2-3% industry average) and the branded hashtag reached #1 trending. The success established a new playbook for brands in TikTok live commerce. This approach successfully built strong engagement through fandom-driven content, generated merchandise sales via live commerce, and created sales spillover through promotional PR and increased dine-in traffic. - Engagement Rate: 12% (vs 2-3% average) - Hashtag Ranking: #1 (Trending) - Merchants have been : sold out (During live sessions.) ### PUMA — 2x GMV Uplift (https://new.ripplescommerce.com/case-studies/puma) Industry: Fashion & Sports. Services: Live Commerce, Affiliate Management, Shop Management. Challenge: PUMA Thailand sought to build stronger brand awareness in a competitive sports market and drive sustainable GMV growth beyond seasonal promotions and end-of-season campaigns. At the same time, managing a wide and diverse product portfolio across multiple categories required a more strategic and structured approach to shop operations. Solution: Ripples along with the PUMA TH team has developed a proposal to oversee overall shop operations and lead strategic initiatives. The proposal focuses on positioning shoppertainment as a key touchpoint for new customer acquisition, while maintaining strong partnerships with affiliates. Ripples successfully build a new phase of growth for PUMA. Results: Drove over 2X GMV uplift from baseline — reducing reliance on discount-driven sales while building sustainable, full-funnel growth. PUMA TH rose to become No.3 Sports Brand on TikTok Shop Thailand, with shoppertainment firmly established as a proven new customer acquisition engine. - GMV Uplift: 2x (From Baseline) - Platform Ranking: No.3 (Sports brand on TikTok) - Scope: E2E (Shop, affiliate & shoppertainment) ### UNIQLO — 3M Live Views (https://new.ripplescommerce.com/case-studies/uniqlo) Industry: Fashion & Sports. Services: Live Commerce, Creative & Strategy, KOL Management, Live Events, Media Buying. Challenge: Rooted in its LifeWear philosophy, UNIQLO identified TikTok LIVE as a strategic channel — but without an integrated TikTok Shop ('No Basket'), the LIVE sessions had to both inspire and trigger purchases on UNIQLO's own platform, all while navigating strict platform compliance and violation risks. Solution: Ripples pioneered a 'Hybrid Awareness' model, blending brand storytelling with entertainment. We leveraged selected live streamers and creators to simplify product technicalities and showcase signature styling — transforming viewers into high-intent shoppers and driving seamless traffic to the UNIQLO website across Arigato Festival, Songkran, and festive live campaigns. Results: The interactive LifeWear shopping window reached 3M total views and 2M engagements, sending 200K+ qualified clicks to UNIQLO's website. - Total Views: 3M (Across live campaigns) - Engagement: 2M (Interactions) - Clicks to Website: 200K+ (High-intent traffic) ### MEDIHEAL — Sold Out in 1 Minute (https://new.ripplescommerce.com/case-studies/mediheal) Industry: Beauty & Skincare. Services: Live Commerce, KOL Management. Challenge: Mediheal, the No.1 K-Beauty brand, wanted to launch its second-generation toner pads with a celebrity presenter (FOURTH) and exclusive live-only promotions — driving awareness of the product upgrade, expanding reach, and boosting sales. Solution: Ripples strategically planned and executed the Shopee Live campaign end-to-end for optimal performance against the brand's sales targets, with comprehensive data and insights prepared to support a clear, impactful presentation to the client. Results: The campaign generated 500K+ live GMV with special items selling out in one minute, trended on X (#MedihealTonerpadxFourthLive), and sold 731 items on launch day. - Live GMV: 500K+ (THB, launch day) - Items Sold: 731 (On 20 April) - Total Views: 56.7K (Live session) - Watch duration: > 4 min (Shopee Live; trending on X) ### Anua — Grew Anua by 30× after becoming exclusive online distributor (https://new.ripplescommerce.com/case-studies/anua-exclusive-distribution) Industry: Beauty & Skincare. Services: Importation & Distribution, Live Commerce, Affiliate Management, Shop Management. Challenge: Present in Thailand but with no online penetration, and no marketing or e-commerce expertise; GMV was stagnant. Solution: Exclusive online distributor: import from Korea, marketing, live, social, affiliate and shop operations — a holistic view enabling full optimisation of performance and costs. Results: +31% AOV from assortment; 30× monthly sales vs the old distributor baseline; Top 5 K-beauty brand online in under 6 months. - AOV: +31% (From assortment) - Monthly sales: 30× (vs old distributor baseline) - K-beauty online ranking: Top 5 (In under 6 months) ### d'Alba — Full online distribution across all e-commerce platforms — premium launch (https://new.ripplescommerce.com/case-studies/dalba-full-online-distribution) Industry: Beauty & Skincare. Services: Importation & Distribution, Video Production, Live Commerce. Challenge: A new launch on TikTok and Lazada that wanted premium positioning. Solution: Localised video and live sessions tuned to Thai consumers. Results: ~500 THB AOV (62% better vs the TikTok benchmark); 9.7 watch GPM (300% uplift vs the TikTok Live watch-GMV benchmark). - AOV: ~500 THB (62% better vs TikTok benchmark) - Watch GPM: 9.7 (300% uplift vs TikTok Live watch-GMV benchmark) ### adidas — No.1 in Sport & Apparel in 2025 of TikTok Shop Mall — built brand-first, scaled performance-fast (https://new.ripplescommerce.com/case-studies/adidas-no1-sport-2025) Industry: Fashion & Sports. Services: Live Commerce, Affiliate Management, Media Buying, Shop Management, Video Production. Challenge: Strict global CI, full price (no discounts or vouchers), and two category pillars. Solution: End-to-end: assortment across thousands of SKUs; dual-channel live (@adidasperformance_th, @adidasoriginals_th); franchise content (Samba OG); the Friends of Adidas affiliate network; coordinated media buy. Results: Friends of Adidas became Q1's fastest-growing creator network, 5× GMV within 6 months; media-buy impression growth 2.96×; peak-month GMV 8-digit (Feb 2026); impressions 254M (Mar 2026). - Category ranking: No.1 (Sport & Apparel, TikTok Shop Mall 2025) - Friends of Adidas GMV: 5× (Within 6 months) - Media-buy impression growth: 2.96× - Peak-month GMV: 8-digit (Feb 2026) - Impressions: 254M (Mar 2026) ### Samsung — Turning a 2-month NPD launch into 11.39M THB GMV across 14 live sessions (https://new.ripplescommerce.com/case-studies/samsung-galaxy-z-tiktok-live) Industry: Electronics & Technology. Services: Live Events, Live Commerce, KOL Management, Creative & Strategy. Challenge: Keep a premium launch fresh for 3+ weeks (Fold 8 / Fold 8 Ultra / Flip 8) and avoid repetitive selling. Solution: Three themed phases (Value win at launch › Conversion win on 8.8 › Engagement win at final call); Galaxy, Superhero and Animal themes with matched KOLs (Dao-o-ke, Jackie, Tay Tawan); vouchers and GWP. Results: GMV 11.39M THB; impressions 20M; views 418.8K; 1.36M engagements, 43.5% CTR; phase GMVs 6.07M / 4.27M / 1.05M. - GMV: 11.39M THB (14 live sessions) - Impressions: 20M - Views: 418.8K - Engagements: 1.36M - CTR: 43.5% - Phase GMVs: 6.07M / 4.27M / 1.05M (Value win / Conversion win / Engagement win) ### adidas — 28-hour live marathon with a 30% GMV target (https://new.ripplescommerce.com/case-studies/adidas-99-jennie-live-marathon) Industry: Fashion & Sports. Services: Live Events, Live Commerce. Challenge: Bring the exclusive Jennie Collection to TikTok Shop. Solution: Two pillars: a new-product launch (Jennie Collection = 30% of live GMV) plus promotional hero products with strong discounts; flash sales, ฿9 deals, GWP and vouchers. Results: +38% impressions/hr; +13% CTOR; +228% GMV uplift; +200% GMV/hr vs BAU. - Impressions per hour: +38% - CTOR: +13% - GMV uplift: +228% - GMV per hour: +200% (vs BAU) ### Antidotes — Selling curated sets instead of single bottles generated the highest GMV of all time (https://new.ripplescommerce.com/case-studies/antidotes-phuwin-live) Industry: Beauty & Skincare. Services: Live Commerce, KOL Management. Challenge: Turn a 2-hour KOL live into a high-impact commerce moment and move beyond single-unit purchase. Solution: KOL-led live with Phuwin featuring the Soft Touch Body Oil range; curated sets and a structured selling flow. Results: Highest GMV of all time; AOV uplift 3×; 75%++ reaching new customers. - GMV: Highest of all time - AOV uplift: 3× - New customers reached: 75%++ ### Levi's — Strategic plan bridged global brand identity and TikTok-native visuals; GMV/hr growth 2.36× vs previous agency (https://new.ripplescommerce.com/case-studies/levis-strategic-plan-live) Industry: Fashion & Sports. Services: Creative & Strategy, Live Commerce. Challenge: Taking over from a previous agency, with a localisation gap. Solution: Four analyses (brand, fashion trends, competitor, platform) › creative concept › execution; higher quantity and quality of live. Results: GMV/hr growth 2.36× vs the previous agency. - GMV per hour growth: 2.36× (vs previous agency) ### Physiogel — Exclusive affiliate agency: from zero to a top-performing channel (https://new.ripplescommerce.com/case-studies/physiogel-affiliate-program) Industry: Beauty & Skincare. Services: Affiliate Management. Challenge: Unlock and scale affiliate revenue from zero. Solution: Acquisition: 400+ creators during the period, with monthly monitoring and reactivation. Management: the Physiogel Affiliate Creator Challenge, run quarterly. Results: Total GMV 3.8M+ (overachieved target by +127.1%); targeted creators > 40% of GMV; +3,553 shoppable videos; +6,747 live sessions; +159% YoY total shop GMV; creator-generated sales 100% over benchmark. - Total GMV: 3.8M+ (Overachieved target by +127.1%) - Targeted creators' share of GMV: > 40% - Shoppable videos: +3,553 - Live sessions: +6,747 - Total shop GMV: +159% (YoY) - Creator-generated sales: 100% over benchmark - Creators acquired: 400+ ### Ripples — A Ripples creator incubation event that got active beauty creators selling more (https://new.ripplescommerce.com/case-studies/creator-incubation-event-2026) Industry: Beauty & Skincare. Services: Creator Training & Events, Affiliate Management. Challenge: Solution: Recruited creators from Facebook communities; reactivated 165 sales-driving creators, and 25 high-potential creators joined; workshop and product training. Results: Video +18.6%; live +2.15%. - Video: +18.6% - Live: +2.15% - Sales-driving creators reactivated: 165 - High-potential creators joined: 25 ### COSRX — Creator-first product launch: off-site summit for 30 beauty creators (Blue Peptide range) (https://new.ripplescommerce.com/case-studies/cosrx-creator-summit-blue-plump-up) Industry: Beauty & Skincare. Services: Creator Training & Events, Live Events. Challenge: Deepen product knowledge and turn benefits into content and sales. Solution: Brand storytelling, ingredient education, live ideation, hands-on trials and affiliate mechanics; quiz, DIY workshop and lucky draw; end-to-end off-site delivery. Results: ### L'Oréal House by Ripples — A dedicated live-commerce house built and run by Ripples (https://new.ripplescommerce.com/case-studies/loreal-house) Industry: Health & Beauty. Services: Live House. Challenge: L'Oréal wanted an always-on live-commerce home for its brands in Thailand: dedicated rooms, its own kit and a team that runs the shows every day, without building it in-house. Solution: Ripples designed, built and runs the house: a phased roll-out from our studios, rooms in two sizes, an equipped-room kit, extended-hours operations, staffing and safety. Results: Live since October 2026. ### L'Oréal One — A group-wide affiliate programme for L'Oréal (https://new.ripplescommerce.com/case-studies/loreal-one) Industry: Health & Beauty. Services: Affiliate Management, Creator Training & Events. Challenge: One affiliate programme across the group's brands in Thailand, instead of brand-by-brand creator lists. Solution: Ripples runs L'Oréal One end to end: affiliate acquisition, affiliate events and training, and day-to-day affiliate management. Results: Live since October 2026. ## Creators & MCs — detail ### Ripples Star — Creators & MCs (https://new.ripplescommerce.com/creators) Q: Do I need experience to join Ripples as a creator? A: No. We train new live hosts (MCs) from trainee level, coach models and affiliate creators, and pair you with producers. Camera presence and reliability matter more than experience. Q: Does it cost anything to join? A: No. Joining Ripples as an MC, model, affiliate creator or KOL is free; we earn from the brands we work with. Q: Where do I work? A: MCs and models work from our 100+ studios in Bangkok; affiliate creators and KOLs mostly create from wherever they are and join us for shoots, training and events. Q: How are creators paid? A: It depends on the path: MCs by tier and schedule, models per production, affiliate creators through platform commission plus brand incentives, KOLs per campaign. We explain the details at your audition or onboarding call. ### Live hosts (MCs) (https://new.ripplescommerce.com/creators/mc) Be the face of live commerce. Q: Do I need live-selling experience to join as an MC? A: No — we train trainee hosts in a tiered programme (trainee to senior) and pair you with producers; strong communication and camera presence matter most. Q: How are MCs paid? A: Pay depends on your tier and schedule; exclusive hosts work a regular schedule. Details are shared at audition. Q: Where will I stream from? A: From one of our 100+ live rooms in Bangkok, with equipment, producers and products provided. Q: Is it full-time? A: Both exist: exclusive MCs with scheduled hours and freelance hosts booked show by show. ### Models (https://new.ripplescommerce.com/creators/model) Star in brand content. Q: What work do models get at Ripples? A: Brand videos, product photography and campaign shoots for global and regional brands — produced in-house. Q: Do I need an agency? A: No — you apply directly to Ripples and we book you per production. Q: How do I apply? A: Apply in two steps on our creators page, or sign in to the Creator portal to add your portfolio and availability; our creator team reviews it. ### Affiliate creators (https://new.ripplescommerce.com/creators/affiliate) Earn from your content. Q: What does an affiliate creator do with Ripples? A: Join our affiliate creator network, get matched to brands you fit, create content and earn commission on the sales it drives. Q: What are the requirements? A: Access to the TikTok, Shopee, Lazada or another platform affiliate programme, content creation skills and a previous sales record. Q: How are commissions paid? A: Through the platform's affiliate programme, with brand incentives on top for campaigns you join through Ripples. Q: Is there a cost to join? A: No — joining the network is free; we earn from the brands we manage. ### KOLs (https://new.ripplescommerce.com/creators/kol) Monetize your creativity. Q: How is a KOL at Ripples different from an affiliate? A: KOLs create content that influences and converts under brand briefs managed by our KOL team; affiliate creators earn on sales from their own content. Many creators do both. Q: What follower count do I need? A: There is no fixed minimum — engagement, content quality and category fit matter more; we work with micro to macro creators. Q: Do you provide products and briefs? A: Yes — brands provide products and briefs through Ripples, and our team handles contracts and payment. ### For creators and MCs: how to join and what happens next Ripples Star — Creators & MCs is how live hosts (MCs), models, affiliate creators and KOLs join Ripples. Joining is free; we earn from the brands we work with. Q: How do I join Ripples as an MC, model, affiliate creator or KOL? A: Apply on our creators page in two short steps, with no account needed, or email the creator team. MCs need no live-selling experience and models need no agency. Q: What happens after I apply? A: The creator team reviews your application and your recent content. If we would like to meet you, we contact you by phone or LINE to set up an audition on camera (MCs) or a call or portfolio review (models, affiliate creators and KOLs). New MCs start at Trainee. Then you train with our producers and start your first brand work, with our team beside you. Q: What is the path for a new MC? A: New hosts start as trainees: category training with our producers and senior MCs, then shows with a producer beside you. Hosts move up the tiers, from B to A, S and S+, by experience, on-camera presentation and live performance. Exclusive MCs work scheduled hours; freelance hosts are booked show by show. Pay depends on tier and schedule, and is explained at the audition. Q: Is there ongoing training once I join? A: Yes: brand product training at every launch, the monthly Ripples Acceleration Workshop on content creation and live, and creator events such as the Rising Star Academy and creator summits. Apply: https://new.ripplescommerce.com/creators/apply · Email: star@ripplescommerce.com ## Careers at Ripples Ripples hires staff in Bangkok across live commerce and events, marketing and creative, creator management, commerce operations, distribution and business development. The team is 300+ people (as of 2026-10-09), working side by side with our studios and warehouse; most roles are office-based at our Silom office. Open staff positions are listed on our jobs site, where you apply. Creators and MCs apply on our creators page instead. Values we hire and work by: - Brand First: Every decision starts with the brand's success. - Passion: We love the work, and it shows in what we ship. - Ownership: Your brand is our brand; we own the outcome. - Innovation: We test, learn and change fast so you stay ahead. - Togetherness: We grow with our clients, our teams and our partners. Open positions: https://ripples-commerce.careers-page.com Q: Where do I apply for a staff job at Ripples? A: All open staff positions are on our jobs site; apply there. Creators and MCs apply on our creators page instead. Q: How long does hiring take? A: Most roles move from application to offer in a few weeks: application, a short screening call, one or two interviews, then an offer. Q: Is the interview in Thai or English? A: It depends on the role. Most interviews are in Thai; roles that work with international brands include English. Q: Can I work remotely? A: Most roles are office-based at our Silom office in Bangkok, because the studios and teams work side by side. Some roles offer hybrid arrangements after probation. ## About Ripples — FAQ Q: Who owns Ripples Commerce? A: Ripples Commerce was founded in 2023 in Bangkok and is part of Chanwanich Group, a 100+ year Thai conglomerate. Q: Where is Ripples based? A: Our headquarters, studios and warehouse are in Bangkok, Thailand. We cover Thailand and Vietnam: import, registration, distribution and sales. Q: What awards has Ripples won? A: TikTok Shop Annual Prime Partner 2025; TikTok Shop 2025 Content Champion; No.1 Affiliate Management, Thailand; No.1 TikTok Shop Partner (TSP), Thailand. TikTok Shop 2025 Content Champion – No.1 Content GMV in Thailand.